IBI Radio Research year olds year olds 95% of respondents listen every day 95% of respondents listen every day

IBI Radio Research An average of 2-3 hours per day An average of 2-3 hours per day 28% of respondents listen at work 28% of respondents listen at work

IBI Radio Research Radio relieves Stress when travelling Radio relieves Stress when travelling 81% say that Radio alleviates some or all stress 81% say that Radio alleviates some or all stress Radio is a Stress-Buster! Radio is a Stress-Buster!

IBI Radio Research Why do people listen to the radio? #1 News - 76% #1 News - 76% #2 Music - 73% #2 Music - 73% #3 Information - 56% #3 Information - 56% #4 Companionship - 36% #4 Companionship - 36%

IBI Radio Research Radio listeners are loyal Radio listeners are loyal 38% listen to only ONE Station 38% listen to only ONE Station 24% flick between stations 24% flick between stations

IBI Radio Research Loyalty at Home Loyalty at Home 47% listen to just one radio station 47% listen to just one radio station 16% flick between stations 16% flick between stations

IBI Radio Research Radio and New Media Radio and New Media 64% of Listeners use Facebook while listening 64% of Listeners use Facebook while listening 19% of Listeners use Twitter while listening 19% of Listeners use Twitter while listening Radio complements New Media usage Radio complements New Media usage

Different Platforms to listen and consume Radio

IBI Radio Research What kind of Radios? What kind of Radios? 68% on Fixed Radios 68% on Fixed Radios 38% on Portable Radios 38% on Portable Radios 30% on Computer - Internet 30% on Computer - Internet

IBI Radio Research Why do people flick between stations? Why do people flick between stations? 64% don’t like the music or the topic 64% don’t like the music or the topic 56% depending on my mood 56% depending on my mood 39% dislike the presenter 39% dislike the presenter

IBI Radio Research Do people trust radio? Do people trust radio? 90% think radio is a trustworthy medium 90% think radio is a trustworthy medium

IBI Radio Research Listeners interact with radio stations Listeners interact with radio stations 66% visited station website 66% visited station website 60% sent a text to a station 60% sent a text to a station 40% telephoned a station 40% telephoned a station 37% entered a station competition 37% entered a station competition 32% viewed station Facebook page 32% viewed station Facebook page

IBI Radio Research How important are Smart Phone Apps? How important are Smart Phone Apps? 27% have a radio app 27% have a radio app 73% do not 73% do not Huge potential for growth