Graphic Design My Life as a Movie These tips from: Book - Posters - by George F. Horn (Davis Publications)

Elements and Principles of Design line color shape space Principles balance movement unity emphasis

The Characteristics of the Poster a successful poster tells the story quickly must be attention-getting the poster must be convincing a striking use of color is important an effective poster reflects simplicity

Design Qualities: BALANCE formal balance is also referred to as symmetrical design. informal balance presents a design with variations on either side of an imaginary central vertical axis.

Design Qualities: MOVEMENT the systematic directing of the viewer’s eye from one part of the image to another in a way predetermined by the artist

Design Qualities: EMPHASIS contrasting background shapes behind the illustration or lettering strong contrasting colors and values a generous use of white space or open space contrasting styles, sizes and colors in the lettering a large illustration

Design Qualities: UNITY the design should “hold together” visually through overlapping of the elements in the design through the use of panels or a line by the treatment of the background

Design Qualities: THEME design a “feeling” for the product, service, event, or attitude. a poster advertising perfume may be light, delicate, feminine, or decorative a poster selling trucks or heavy industrial equipment should be strong, heavy masculine, with bold colors a poster encouraging a winter vacation in the south should be bright, sun-shiny, happy, and carefree

Color in the Poster color attracts color emphasizes color looks good color is symbolic color identifies color expresses feelings color creates movement, unity  color develops continuity and contrast.

Lettering Lettering should be simple, legible, appropriate and attractive there is no place in design for lettering that is overly tricky, confusing, or difficult to read uniform

Lettering: EMPHASIS There are a number of ways to emphasize your lettering: by making one word larger by changing the value or the color of this word by changing the style of lettering for this word by lettering the word in CAPITALS by underlining one word by using italic letters

Your Assignment: pretend that a movie has been filmed about your life design a poster that will advertise it include an original title for your movie, your name, and images that show your interests or that tell something about you