1© Copyright 2012 EMC Corporation. All rights reserved. Alok Shrivastava Senior Director, Education Services, 2012 ISECON/CONISAR 11/02/2012 EMC Corporation

2© Copyright 2012 EMC Corporation. All rights reserved. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS

3© Copyright 2012 EMC Corporation. All rights reserved. Agenda  Introduction  Cloud Transforms IT –IT Organizations’ View –Industry Trends - Expertise and Skills –What are we doing about it?  Big Data Transforms Business –Big Data Analytics and Data Science –Industry trends - Opportunities –What are we doing about it?  EMC and Fresh College Graduates –What we value? –Programs

4© Copyright 2012 EMC Corporation. All rights reserved. EMC Corporation at a Glance EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost- efficient way.  Customers range from startups to Global 500  Ranked 139 in Global Fortune 500  53,500 employees across 80 countries –Extensive focus on Education & Development  $20 Billion in revenue in 2011  Since 2003:  Invested $12B in R&D  Invested 14.5B in acquisitions

5© Copyright 2012 EMC Corporation. All rights reserved. Information Technology Transformation 5 Mini Mainframe Networked/ Distributed Computing PC/ Microprocessor Cloud Computing

6© Copyright 2012 EMC Corporation. All rights reserved. Characteristics of Traditional IT Departments Constrained budgets Unresponsive Lack of confidence in IT Bureaucratic Controlling Executives question high CAPEX and OPEX expenditures

7© Copyright 2012 EMC Corporation. All rights reserved. Transforming IT to Provide Business Value Cultivate LOB relationships Acknowledge public cloud competition Communicate value in business terms Communicate value in business terms Become strategic business partner Managed like a service business Build products and services that support business objectives Flexible and responsive IT-as-a-Service

8© Copyright 2012 EMC Corporation. All rights reserved. IT Transformation Components DNA, Skills, Roles & Organizational Alignment “Front Office” Capabilities Service Accountabilities Technology Breadth Enabling Technology Private, Hybrid, Public Clouds End-to-end Automation Financial Transparency Self-service Capabilities A New IT Business Model Service Oriented Market Driven “P & L” Focused Broker and Builder

9© Copyright 2012 EMC Corporation. All rights reserved.  IT Transformation: Journey to the Cloud Classic Data Center Virtualized Data Center Virtualized Infrastructure Virtualized Infrastructure Cloud Services Cloud (ITaaS)

10© Copyright 2012 EMC Corporation. All rights reserved. What Are the Implications for IT Roles? BeforeAfter Building Provisioning Configuring Monitoring and break-fix Automation Capacity planning Performance management IT process engineering Designing custom dedicated infrastructure Designing a consolidated multi-tenant cloud infrastructure Responding to service requests and tickets Developing, marketing, selling, delivering, and supporting service offerings Architecture and Design Architecture and Design Build and Operate Build and Operate Product and Service Management Product and Service Management

11© Copyright 2012 EMC Corporation. All rights reserved. Challenges Identified by IT/Storage Managers Managing storage growth Storage consolidation Designing, deploying, and managing Backup, Recovery, and Archive Designing, deploying, and managing disaster recovery solutions Making informed strategic/big-picture decisions Designing, deploying, and managing storage in virtualized environments Lack of skilled storage professionals Designing, deploying, and managing storage in Cloud environments Lack of skilled cloud technology professionals Convincing higher management to adopt Cloud Infrastructure for Big Data analytics Managing external Cloud service providers And... Rapid shift from Classic to Virtualized and Cloud environment Widening knowledge gap due to Virtualization and Cloud Plans to hire additional 36.4% storage professionals Shortage of storage/cloud-educated workforce in the industry Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

12© Copyright 2012 EMC Corporation. All rights reserved. IT Megatrend: The Rate of IT Transformation Data/Storage Migration to Virtualized and Cloud Environments Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

13© Copyright 2012 EMC Corporation. All rights reserved. Increasing skills gap for IT transformation Increasing awareness of cross-domain impact of cloud Managers/Organizations Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

14© Copyright 2012 EMC Corporation. All rights reserved. Managing storage in virtualized and cloud environments Managers’ view on current skills of storage professionals Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

15© Copyright 2012 EMC Corporation. All rights reserved. Cross-domain skills for cloud infrastructure Self representation of storage professionals on their cross-domain skills 17% individuals possess skills in all listed domains 38.9% individuals possess skills in OS, storage, and networking Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

16© Copyright 2012 EMC Corporation. All rights reserved. Hiring Plans for the Next 12 Months Plans to grow 34.6% Y/Y +30.2% +36.8% +44.1% +13.3% +41.8% Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

17© Copyright 2012 EMC Corporation. All rights reserved. Building Storage Groups: Finding Expertise Source: Managing Information Storage – Trends, Challenges, and Options – a global study of over 600 companies.Managing Information Storage – Trends, Challenges, and Options

18© Copyright 2012 EMC Corporation. All rights reserved. EMC’s Cloud Education Solutions Comprehensive ‘open’ - curriculum training and certifications –Focus on concepts and principles of technology –Applicable to any/multi-vendor products/solutions Based on National Institute of Standards and Technology (NIST) definition of Cloud Computing Creative self-paced learning in addition to traditional classroom training Robust, multi-tiered curriculum aligned to industry-standard EMC Proven Professional certification Currently over 11,000 Professionals have completed or undergoing training; Over 2,000 achieved certification Essential characteristics of cloud computing (Source: NIST)

19© Copyright 2012 EMC Corporation. All rights reserved. IT transformation challenges and education solutions Cloud Infrastructure and Service and Information Storage and Management V2 education and certification Cloud Infrastructure and Service and Information Storage and Management V2 education and certification ① Enable your IT professionals to understand the concepts and principles of virtualization and cloud infrastructure technologies Cloud Architect and Data Center Architect education and certification ② Establish and enable a team of cloud and domain architects to plan and design cloud infrastructure, combining business requirements and technology considerations

20 ① Cloud Infrastructure and Services Make informed decisions on your migration to cloud Required: Cross-organization, cross-domain expertise Server, Network, Storage, and other cloud building blocks Required: Organization-wide, shared understanding on: Objectives – Why cloud computing? Migration Roadmap – How to get there? Tools and Deployment Models Business continuity considerations Management responsibilities Security considerations Strategy, migration best practices

21 ① Information Storage and Management V2 Store, Manage, and Protect Digital Information in Classic, Virtualized, and Cloud Environments: Storage subsystems, RAID and intelligent storage systems Storage networking technologies such as FC-SAN, IP- SAN, FCoE, NAS and object-based, and unified storage Business continuity solutions, backup and replications, along with archive for managing fixed content Key characteristics, services, deployment models, and infrastructure components for a cloud computing Information security requirements and solutions, and managing and monitoring storage infrastructure This course is a must for all storage, systems, disaster recovery, backup-recovery professionals. This content is also the basis for a technical best seller book by Wiley publishing by the same title.same title

22                     Planning and designing skills for the Journey to the Cloud Storage Services Management Information Storage Security Information Availability      Storage Networking      Virtualized Infrastructure      IT_as_a_Service EMCCA Cross-Domain Cloud Architects EMCDCA Storage Domain Architects Classic Virtualized Cloud Cloud Infrastructure and Services ② Cloud Architect / Data Center Architect

23 Operations and Governance Performance Compliance and Financial Management Self-Service Portal Customers IT and Business Service Catalog Service Request Management Define Service Request Service Decommission Service Discovery and Automated Provisioning IT-as-a-Service Virtualized Infrastructure Middleware & APIs Business vApps vStorage vCompute Mgt Apps vConnectivity Management Configuration Management System EMCCA- Virtualized Infrastructure EMCCAe – IT-as-a-Service EMC Proven Professional Cloud Architect Training and Certifications EMCCIS - Cloud Infrastructure and Services Virtualized Infrastructure Cloud Services Physical Infrastructure Virtualized Infrastructure Cloud Services

24© Copyright 2012 EMC Corporation. All rights reserved. Build the design teamDesign cloud Environment Design robust cloud environment Transform your entire IT team 2 Develop IT-wide skills and gain mindshare IT skills transformation Approach Skill up lead IT architects 1 3 Initiate Change IT-as-a-Service Planning and Design Virtualized Data Center and Cloud Infrastructure Cloud Infrastructure and Services (CIS) Execute Individual Development Plans Cloud Architects Domain Architects In-house Engage External Consultants and/or Develop expertise to define IT transformation strategy and technical/organizational/business objectives and requirements. Develop expertise to build (in-house or via consultants) comprehensive designs for your cloud environment aligned to your business objectives. Develop required level of cloud computing skills across the entire technical IT Teams and gain their mindshare to support the IT Transformation plans and implementation. and and/or

25© Copyright 2012 EMC Corporation. All rights reserved. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS

26© Copyright 2012 EMC Corporation. All rights reserved. 26 humankind generated FIVE exabytes of data Today we produce five exabytes every TWO DAYS From the dawn of civilization until 2003

27© Copyright 2012 EMC Corporation. All rights reserved. 2727

28© Copyright 2012 EMC Corporation. All rights reserved. Exploding Data Volumes Require a New Approach to Analytics & Collaboration 2000’s (CONTENT & DIGITAL ASSET MANAGEME NT) 1990’s (RDBMS, DATA WAREHOUSE) 2010’s (NO-SQL, KEY/VALUE) VOLUME OF INFORMATION LARGE SMALL MEASURED IN TERABYTES 1TB = 1,000GB MEASURED IN PETABYTES 1PB = 1,000TB WILL BE MEASURED IN EXABYTES 1EB = 1,000PB

29© Copyright 2012 EMC Corporation. All rights reserved. “The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it – that’s going to be a hugely important skill in the next decades.” Hal Varian, Chief Economist, Google

30© Copyright 2012 EMC Corporation. All rights reserved. Growth of Data Scientist Opportunities Source: McKinsey Global Institute Big data: The next frontier for innovation, competition and productivity May 2011 Source: McKinsey Global Institute ; Big data: The next frontier for innovation, competition and productivity, May 2011 Job Trends from Indeed.com “A significant constraint on realizing value from big data will be a shortage of talent, particularly of people with deep expertise in statistics and machine learning, and the managers and analysts who know how to operate companies by using insights from big data." By the United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the analysis of big data. Average "big data" salaries for job postings nationwide are 45% higher than average salaries for all job postings nationwide.

31© Copyright 2012 EMC Corporation. All rights reserved. Big Data Large Volumes New Sources Low Latencies Key Characteristics New Platforms New Roles New Techniques Implications for the Enterprise

32© Copyright 2012 EMC Corporation. All rights reserved. Industries Are Broadly Embracing Data Science Retail CRM – Customer Scoring Store Siting and Layout Fraud Detection / Prevention Supply Chain Optimization Advertising & Public Relations Demand Signaling Ad Targeting Sentiment Analysis Customer Acquisition Financial Services Algorithmic Trading Risk Analysis Fraud Detection Portfolio Analysis Media & Telecommunications Network Optimization Customer Scoring Churn Prevention Fraud Prevention Manufacturing Product Research Engineering Analytics Process & Quality Analysis Distribution Optimization Energy Smart Grid Exploration Government Market Governance Counter-Terrorism Econometrics Health Informatics Healthcare & Life Sciences Pharmaco-Genomics Bio-Informatics Pharmaceutical Research Clinical Outcomes Research

33© Copyright 2012 EMC Corporation. All rights reserved. Data Repositories, An Analyst Perspective Spreadsheets and low- volume DB‘s for recordkeeping Analyst dependent on data extracts Data Islands “Spreadmarts” Isolated data marts Data Warehouses Centralized data containers in a purpose- built space Analytic Sandbox Data assets gathered from multiple sources and technologies for analysis Supports BI and reporting, but restricts robust analyses Analyst dependent on IT & DBAs for data access and schema changes Analysts must spend significant time to get extracts from multiple sources Enables high performance analytics using in-db processing Reduces costs associated with data replication into "shadow" file systems “Analyst-owned” rather than “DBA owned”

34© Copyright 2012 EMC Corporation. All rights reserved. People & Skills Three Key Roles of the New Data Ecosystem Note: Figures above reflect a projected talent gap in US in 2018, as shown in McKinsey May 2011 article Big Data: The next frontier for innovation, competition, and productivity Role Deep Analytical Talent Data Savvy Professionals Technology & Data Enablers Data Scientists Projected U.S. talent gap: 140,000 to 190,000 Projected U.S. talent gap: 1.5 million

35© Copyright 2012 EMC Corporation. All rights reserved. Profile of a Data Scientist Curious & Creative Technical Quantitative Communicative & Collaborative Skeptical

36© Copyright 2012 EMC Corporation. All rights reserved. Data Science and Big Data Analytics Training and EMCDSA Certification  Provides a practical foundation for Data Science and Big Data Analytics  Enables immediate and effective participation on big data and other analytics projects  Assist reframing a business challenge as an analytics challenge  Deploy a structured lifecycle approach to data analytics problems  Apply appropriate analytic techniques and tools to analyze big data  Tell a compelling story with the data to drive business action Audience:  Business and data analysts looking to add big data analytics skills  Managers of business intelligence, analytics, or big data groups  Database professionals looking to enrich their analytic skills  College graduates considering data science as a career Recommended Prereqs: Basic understanding of SQL Basic understanding of statistics Basic understanding of scripting language, such as PERL, Python, Java, or R

37© Copyright 2012 EMC Corporation. All rights reserved. Data Science and Big Data Analytics Hands-on practitioner’s approach to analyzing Big Data

38© Copyright 2012 EMC Corporation. All rights reserved. EMC – Place to work for Recent Graduates Graduate Programs…  Sales Associate Programs  Global Services Associate Programs –Presales, Consultants, Delivery and Support engineers  Leadership Development Programs –IT, Engineering, Business Operations, Marketing, Human Resources, Finance and Global Services Organizations  Internships University Programs  Global Academic Alliances What we value…  Curiosity and Intellect  Thinking and Innovation  Integrity and Professionalism  Continuous Learning

39© Copyright 2012 EMC Corporation. All rights reserved. EMC ACADEMIC ALLIANCE Educating Future IT Professionals

40© Copyright 2012 EMC Corporation. All rights reserved. EMC Academic Alliance Program  EMC Academic Alliance partners with colleges and universities worldwide to help educate students on information infrastructure technology  Prepares students for roles in virtualized and cloud environments –In increasingly complex IT environments –On organizations’ migration to the cloud –Increasingly sophisticated storage technologies –In big data and other analytics projects –On backup and recovery planning and implementation  Provides students with a competitive edge  As of Q3’2012: –900+ institutions across 60+ countries –150,000+ students educated –400,000+ fans on Facebook/EMCAcademicAlliance Transforming Students’ Opportunities

41© Copyright 2012 EMC Corporation. All rights reserved. Learn More at ISCON 2012 DayTimeSessionLocation Friday 11/2/12 10:00am - 10:25am EMC Academic Alliance – Educating Future IT Professionals Bienville Room Friday 11/2/12 10:45am - 11:10am Virtualization and Cloud Computing in the IS/IT/CS Curriculum Panel Bienville Room Saturday 11/3/12 11:30am - 11:55am Prepping for Cloud - A New Look at an Old Alliance La Nouvelle Orleans East Managing Information Storage: Trends, Challenges, and Options EMC Academic Alliance Program Alok’s Blog