Landscaper Leaderboards to Nudge Irrigation Efficiency 1 Silicon Valley Sustainable Landscape Summit March 24, 2014 John B Whitcomb, PhD

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Presentation transcript:

Landscaper Leaderboards to Nudge Irrigation Efficiency 1 Silicon Valley Sustainable Landscape Summit March 24, 2014 John B Whitcomb, PhD (800)

Waterfluence Background Started 2003 in San Mateo County 35 CA Communities 4000 Large Landscape Sites: Commercial, HOA, Public Promote Healthy, Attractive Landscapes! Employ social science concepts to engage and motivate Mission: Influence people at large urban landscape sites to irrigate more efficiently by improving metrics, communications and incentives. 2

What is a Leaderboard? 3 Table of competitors listed by descending score

Leaderboard Examples 4

5

6

Scoring 7

Keys to Engage Landscapers 8 Competitive Advantage Timely Progression Integrity and Fairness Informational Social Influences: Accept information from another as evidence about reality Normative Social Influences: Why are they doing this?

Keys to Engage Landscaper Employers 9 Readily Available Geographically Applicable Accurate Relationships with Owners

10

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