Hoop Loops Yash Patel Noah Warren & Tom Shumaker.

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Presentation transcript:

Hoop Loops Yash Patel Noah Warren & Tom Shumaker

Target Market Customers shop – Sports related stores – Major retail stores Media – TV- sports channels – Radio- hip/hop, and rap music Eating Habits – Healthy food – Nutritional food Lifestyle – Very fitness oriented – Middle class

Magazine Advertisement Sports Magazine- Sports Illustrated They read every month Attention – Colors – Pictures Values – Quality – Taste Eye catching elements – Derek Rose Dunking – Colors

Television Advertisement Watch sports Shows – Sports center Type of Ads – Humor – Motivational Message – Become a better athlete

Radio Advertisement Listen to hip-hop and rap music Radio station – 95-5 WIFC – Both Online and on-air Type of ads – Humorous – Motivational Message – Become a better athlete Format – Dialog format

Cereal Box Shaped conventionally Picture of cereal on front Picture of Derek Rose “It’s the real thing” Made from real fruit Maze game Collect all toys-promotion Nutrition facts Ingredients Box tops

Promotional Strategy Free toys Free samples at local retail stores Derek Rose promoting Box tops- money to schools Marketing budget – TV Ads- Derek Rose – Radio Ad – Magazine Ad