Brand Strategy for Colgate Case Study

Indian Oral Care Industry Toothpaste Segment accounts the maximum share in the Oral Care market. Revenues expected to augment at a CAGR of 18% from FY2013-FY2018. Entry of many International players. Toothpaste segment is likely to sustain it’s dominance in Indian Oral Care market. Oral Care Sector Toothpaste Toothbrush Toothpowder Mouthwash Other Oral Care products

Top 5 Oral Care Brands according to Consumer Reach

A History of success William Colgate starts Starch, Soap and Candle business 1806 1800-1900 1817 First Colgate Ad appears in New York newspaper 1820 Colgate establishes a Starch factory 1857 Company is recognised as Colgate and Co 1864 B. J. Johnson opens a Soap factory 1866 Colgate introduces Perfumed Soap 1872 Cashmere Bouquet registered under Colgate ‘s trademark

Colgate introduces toothpaste in jars 1873 Colgate introduces toothpaste in jars 1896 Colgate introduces toothpaste in collapsible tube 1898 Introduction of Palmolive soap 1900 Colgate wins Top Honours Stylish Palmolive Ad begins 1902 1900-2000 100th Anniversary 1906 Incorporated by 5 sons of Samuel 1908 Distributes 2 million toothpaste to schools 1911 Establishes first International subsidiary in Canada 1914 1920 Began operations in Europe, Asia, Latin America

William Colgate starts Starch, Soap and Candle business 1928 1930 William Colgate starts Starch, Soap and Candle business 1953 William Colgate starts Starch, Soap and Candle business 1956 William Colgate starts Starch, Soap and Candle business 1962 William Colgate starts Starch, Soap and Candle business 1968 William Colgate starts Starch, Soap and Candle business 1972 William Colgate starts Starch, Soap and Candle business 1976 William Colgate starts Starch, Soap and Candle business 1983 William Colgate starts Starch, Soap and Candle business 1987 1989 William Colgate starts Starch, Soap and Candle business

Colgate introduces toothpaste in collapsible tube 1928

Products Oral Care Personal Care Household Care From the Dentist

C O L G A T E Community Programmes Bright Smiles, Bright Futures………. Colgate Professional Programme…….. Colgate and the Community…………. Oral Health Month…………………..