Copyright © 2001, Prentice Hall, Inc. CHAPTER 4

2Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What are... Standards followed in relationships with others.

3Copyright ©2001 Prentice Hall, Inc. INTEGRITY FAIRNESS HONESTY VIRTUE ETHICS

4Copyright ©2001 Prentice Hall, Inc. FOOD FOR THOUGHT… “…the golden mean of moral virtue.” ~ Aristotle “…the maxim which you will to become universal law.” ~ Kant “…the greatest happiness for the greatest number.” ~ Mill

5Copyright ©2001 Prentice Hall, Inc. ublic elations elations ociety of ociety of merica merica Code of Professional Standards Practitioners must be scrupulously honest and trustworthy, acting at all times in the public interest.

6Copyright ©2001 Prentice Hall, Inc. The Public Relations Society of America Code of Standards & The International Association of Business Communicators Code of Standards that HONESTY HONESTY and FAIRNESS FAIRNESS lie at the heart of public relations practice.

7Copyright ©2001 Prentice Hall, Inc. MERLIN SAYS… A KICKBACK maybe: n Cash n Gifts n Donations to your favorite charity

8Copyright ©2001 Prentice Hall, Inc. What is the purpose of Corporate Codes of Conduct? QUICK QUIZ 1.To increase public confidence 2.To reduce regulation 3.To improve internal operations 4.To respond to transgressions

9Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss Product Lines: n Quick processed foods n Gun issues, especially assault weapons

10Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss Marketing Practices: n Product dumping n Planned obsolescence

11Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss Corporate Philanthropy: n Political donations

12Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss Environmental Activities: n Pollution permits n Green belts n Tax breaks

13Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss External Relations: n Suppliers n Competitors

14Copyright ©2001 Prentice Hall, Inc. Corporate Social Responsibility Let’s Discuss Employee Safety & Health: n Hearing loss issues n Workers Compensation claims

15Copyright ©2001 Prentice Hall, Inc. How did Dick Morris violate governmental ethics?

16Copyright ©2001 Prentice Hall, Inc. Ethics in Journalism Let’s Discuss The Society of Professional Journalists says: 1.Journalists should always respect people’s dignity, privacy, and rights. 2.Media should give the accused a chance to reply. 3.News media must guard a person’s right to privacy. 4.News media should not pander to the public.

17Copyright ©2001 Prentice Hall, Inc. Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 1st most cited violation: Dealing fairly with clients, employers, and fellow practitioners

18Copyright ©2001 Prentice Hall, Inc. Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 2nd most cited violation: Adhering to truth, accuracy, and good taste

19Copyright ©2001 Prentice Hall, Inc. Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 3rd most cited violation: Conducting professional life in accord with the public interest

20Copyright ©2001 Prentice Hall, Inc. Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 4th most cited violation: Intentionally communicating false or misleading information

21Copyright ©2001 Prentice Hall, Inc. Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 5th most cited violation: Corrupting the channels of communication or the processes of government

22Copyright ©2001 Prentice Hall, Inc. What are special ethical issues in Cyberspace QUICK QUIZ ÜPrivacy ÜInformation Accuracy ÜAccess to Information ÜIntellectual Property Rights Can you think of more?