7 Selecting Design and Color Section 7.1 Identify presentation design principles Use a custom template Add pages to a navigation structure Section 7.2 Use color scheme guidelines Add colors to a Web site Identify Web-safe colors YOU WILL LEARN TO…

7 Selecting Design and Color Section 7.3 Adjust text properties Summarize formatting guidelines Format text in Dreamweaver YOU WILL LEARN TO…

Section 7.1 Principles of Presentation Design Main Ideas Well-designed Web pages follow the principles of consistency and repetition. Using consistent visual elements and placing key items in the same place from page to page help make a site user-friendly. Key Terms consistency repetition page header pp

Section 7.1 Principles of Presentation Design Consistency and Repetition consistency Two features that make Web sites user-friendly are consistency and repetition. Repetition Repetition helps users quickly find buttons and links they need to navigate through the site. consistency A similarity among parts of a whole; rule that encourages designers to use similar design elements throughout a site. (p. 192) repetition Design rule that encourages designers to duplicate specific elements on all (or most) of a site’s pages to make the site more user-friendly. (p. 192) pp

Section 7.1 Principles of Presentation Design Using a template for your Web site ensures a unified design. When you use a template, the position and appearance of the main elements of the site will be the same on each page. After you have created the pages of a site and given them page titles and file names, you will create a folder in which you will store the pages. Using a Template pp

Section 7.1 Principles of Presentation Design Using a Template Page headers usually appear at the top of each page. Page headers should be similar in appearance on both home pages and subpages to add consistency to a site. page header Page element that contains graphics and/or text, such as a site’s logo and title graphic, and helps users identify where they are in a Web site. (p. 196) pp

Section 7.1 Principles of Presentation Design Activity 7A – Use a Template to Create New Pages (p. 193) Activity 7B – Organize the Site’s File Structure (p. 195) Activity 7C – Insert Page Headers (p. 196) pp

Section 7.1 Principles of Presentation Design pp Examine Which of the following items helps keep the position and appearance of a site’s main elements the same on each page? A. template B. title graphic C. table D. page header A. template Section Assessment

Section 7.2 Choosing Colors Guide to Reading Main Ideas A Web site’s color scheme should both appeal to visitors and create a sense of continuity throughout the pages. Using hexadecimal values for colors ensures that the colors will appear the same to all users. Key Terms color scheme Web-safe color pp

Section 7.2 Choosing Colors Color Scheme Guidelines color scheme When choosing a color scheme, it is important to select colors that complement your site’s theme and purpose. color scheme A set of selected colors used consistently for a Web site’s interface elements, such as title graphics, navigation buttons, and background. (p. 198) pp

Section 7.2 Choosing Colors Web-Safe Colors Web-safe colors Dreamweaver makes use of Web-safe colors. Web-safe colors provide reliable color that displays the same on the different types of computers. Web-safe colors The 216 colors that display consistently from computer to computer, giving Web designers some control over their pages’ appearance. (p. 199) pp

Section 7.2 Choosing Colors Activity 7D – Add Content and Color to the Home Page (p. 199) pp

Section 7.2 Choosing Colors pp Identify Using ______ values for colors ensures that they will appear the same to all users. A. monochromatic B. hexadecimal C. single digit D. template-based B. hexadecimal Section Assessment

Section 7.3 Fonts and Typography Guide to Reading Main Ideas Text can be formatted with font type, size, and color, as well as by line alignment and spacing. Format your site so your pages are readable, consistent, and attractive. Key Terms typography formatting font pixel alignment serif sans serif pp

Section 7.3 Fonts and Typography Formatting Text in a Web Site typography Web designers select the text’s typography. Determining the properties of the text is called formatting. typography The style, arrangement, and appearance of text. (p. 202) formatting Determining the font sizes, typefaces, and alignments to use on a page (p. 202) pp

Section 7.3 Fonts and Typography Formatting Text in a Web Site Typography Typography includes: Font Font type Font size (in pixels) Font style alignment Font alignment Font color font A family of letters, numbers, and other symbols that share a consistent style. (p. 202) pixel A single point in a graphic image; short for picture element. (p. 203) alignment The position of text on a page, such as left, right, or center. (p. 204) pp

Section 7.3 Fonts and Typography Dreamweaver features a list of standard fonts. Here are some examples of frequently used fonts: Times New Roman Courier Arial Formatting Text in a Web Site pp

Section 7.3 Fonts and Typography The larger the pixel value, the larger the font size. 12 point text 14 point text 16 point text 18 point text 20 point text 22 point text 24 point text 26 point text 28 point text Formatting Text in a Web Site pp

Section 7.3 Fonts and Typography Font styles include bold, italic, or underlined. The use of underlined text in a Web page generally indicates a hyperlink. Formatting Text in a Web Site pp

Section 7.3 Fonts and Typography Here are examples of the four text alignment options: This text is left-aligned. This text is centered. This text is right-aligned Justified text has extra spacing among words so the text aligns on both margins. The last line of a paragraph of justified text is always left-aligned. Formatting Text in a Web Site pp

Section 7.3 Fonts and Typography Using color on text can help highlight important words. Use color sparingly to increase the impact. Formatting Text in a Web Site pp

Section 7.3 Fonts and Typography Text on your Web pages should be: Readable Formatted consistently Attractive To improve readability, make sure that there is enough contrast between the text color and the background color. Formatting Guidelines pp

Section 7.3 Fonts and Typography Formatting Guidelines Fonts can be divided into two broad categories: Serif Sans serif Most people find sans serif fonts easier to read. serif Font that has an extra line or curve on the ends of certain letters or numbers. (p. 206) sans serif A font that does not have special adornment at the end of letters or numbers. (p. 206) pp

Section 7.3 Fonts and Typography Activity 7E – Format Text (p. 208) pp

Section 7.3 Fonts and Typography pp Name The use of underlined text in a Web page generally indicates a(n) _________________. A. hyperlink B. justified paragraph C. sans serif font D. large pixel value A. hyperlink Section Assessment

7 Selecting Design and Color Chapter Review Summarize Well- designed Web pages follow which two main principles? A. consistency and alignment B. repetition and hyperlinks C. consistency and repetition D. Web-safe colors and repetition C. consistency and repetition

7 Selecting Design and Color Chapter Review Evaluate Why might you want to ensure that there is enough contrast between the text color and the background color on your Web pages? You want to make certain that there is enough contrast between your text color and your background color to make the text readable.

7 Selecting Design and Color For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com. WebDesignDW.glencoe.com Resources