INTERNATIONAL RELATIONS Chapter Sixteen

16-2 International Relations International public relations is the practice of public relations conducted globally. Public relations growth is largely due to the increase in technological communication, as well as marketplace expansion and awareness, and social and political changes.

16-3 Reasons for International Public Relations 1. Expansion of communication technology has increased information capabilities. 2. Realignment of economic power caused by the formation of multinational trading blocs, such as NAFTA 3. Unification of countries pursuing common goals, such as AIDS.

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16-5 Need for Public Relations Globally We need public relations to deal with challenges that multinational organizations face. Organizations need to communicate actively, show responsibility, operate legally and ethically. Social, economic, and political changes increase the need for organizations to communicate and support efforts in international settings.

16-6 Developments in Public Relations Around the Globe Canada Europe Latin America Asia Eastern Europe Russia

16-7 Developments Across the Globe contd. Australia/New Zealand Middle East Africa

16-8 Professional Organization and Growth International Public Relations Association was founded in 1955 and has members in 92 countries. The Global Alliance for Public Relations and Communications Management was established in 2000, linking 27-member organizations and representing 75,000 practitioners around the world.

16-9 Communicating to the Global Village Technological changes have converted the globe to a village. Nongovernmental organizations (NGOs), such as Greenpeace, operate around the world and as activists are influential in world affairs. Instant communication using words, images, and live satellite feeds shrink the world and increase the need for public relations.

16-10 Examples of International Relations Problems Problems can occur in multiple contexts with regard to government, industry, and health: World Summit, Johannesburg, South Africa American consumer backlash against French and German goods in the U.S. SARS Epidemic

16-11 Examples of International Relations Opportunities Growth and development of organizations and commercial interests Learning about local culture, customs and language, politics and laws Representing foreign organizations in the U.S. and U.S. organizations abroad Opening new lines of communication, furthering understanding, building and enhancing relationships

16-12 Name that Tune….Whaz up??? Which country got “dissed” in the Eurovision world music competition in May 2003 and some felt it was due to their country’s U.S. political connections? Hint: Twins didn’t know the score Answer: Great Britain's Jemini Twins

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16-14 Question….. Who coined the phrase “Global Village” Hint: Profession: Communications professor Answer: Marshall McLuhan

16-15 Exercise Match ups--match the right column with the organization/name on the left. EmbedsNike took the heat Sweatshop practicesEuro park hard sell DisneyHelped U.S. tell their story

16-16 Question…. Why do we need international relations?

16-17 International Relations Professional Preparation Should Include: Background in International Relations Strategic management Cross Cultural Communication Foreign language desirable

16-18 European Public Relations Most growth in Great Britain Employs 30,000 practitioners Growth rate of 20% annually The Institute of Public Relations located in London is the largest professional organization in Europe with 7,000 public relations practitioner members.

16-19 Our Neighbors to the North and South Canadian Public Relations Society (CPRS) formed in 1948 Mexico began public relations activities in the 1930’s. Many corporations have public relations departments and public relations is taught in many schools of higher learning.

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