1 North America IOT 1Q All Manager and Executive Call IBM Smarter Networks for Arenas A better guest and fan experience for less March 2015

2 North America IOT 1Q All Manager and Executive Call An IBM Smarter Network enables a better fan and guest experience for less while also allowing you to increase your revenues.  Our system includes a mobile application designed to help you boost your revenues and improve the fan/guest experience  Our Intelligent Operations Center application provides an operational dashboard for the stadium and resort  Our Intelligent Video Analytics capabilities allow you to better mange the fan and guest experience and get more out of your video cameras  Our Presence Zones application allows you to deliver timely and personalized content, offers and promotions based on location context  And our converged network solution allows all this to happen for roughly 30-40% less than legacy copper network designs!

3 North America IOT 1Q All Manager and Executive Call Our mobile app, interactive signage, and digital media distribution allow you to engage the fans and resort guests before, during, and after an event.  Our mobile app allows your fans to interact and summon multi- camera replays, video-on-demand, game-tracker visualizations, head-to-head matchups and more  Increase concession revenues by including menus on your displays and allowing in-seat ordering  Present personalized offers to fans  Allow fans to purchase seats upgrades or tickets to future games from their mobile device  Allow users in your suites to control camera views on specific TV or tablet displays from their iPhone or Android device

4 North America IOT 1Q All Manager and Executive Call IBM Intelligent Video Analytics allows you to get more value from your video cameras.  Break down video streams into usable information –Identify everything that is moving on the screen –Record direction and speed –Record size and color –Capture faces and license plates –Monitor critical areas (concessions, restrooms)  Raise alerts in real-time based on complex conditions  Perform forensic searches using multiple attributes  Information from video analytics solution is then sent to the IBM Intelligent Operations Center where SOPs can deliver an intelligent response to issues that have be identified

5 North America IOT 1Q All Manager and Executive Call IBM Intelligent Operations Center provides an operational dashboard and helps you ensure the ultimate fan and guest experience.  Find bottlenecks at gates and in parking lots  Identify crowds via video analytics  Direct fans around maintenance issues  Find patterns of incidents and locate resources to respond  Allow fans to report incidents from mobile devices  Monitor POS in real time and raise alerts  Monitor VIP arrivals to provide a valued Premium Experience

6 North America IOT 1Q All Manager and Executive Call IBM Presence Zones solution uses intelligent location detection technology to engage customers in near real time to influence and increase on-site sales.  Deliver an exceptional, consistent and unified customer experience across channels  Engage on-site clients through their mobile devices in near real time  Influence buying behavior based on a deeper customer understanding  Deliver timely and personalized content, offers and promotions based on location context

7 North America IOT 1Q All Manager and Executive Call Legacy networks are no longer an efficient or cost effective operating model to support the applications required for a world class experience.  Legacy stadium and resort network designs rely on multiple separate networks to deliver services to your fans and guests  Legacy networks rely heavily on copper and coax cabling, requiring frequent rip and replace upgrades as technologies change  Legacy networks take up substantial space for wiring closets due to the distance limitations of copper cabling  Legacy networks also require substantial power and cooling in the wiring closets for stacks of network electronics

8 North America IOT 1Q All Manager and Executive Call IBM has developed the IBM Smarter Network which uses far less space and costs 30% less than a legacy copper/coax based network architecture.  The IBM Smarter Network uses a single converged fiber network to deliver all services  The IBM Smarter Network combines Passive Optical Networking and a Distributed Antenna System onto a single fiber infrastructure  The IBM Smarter Network costs less, requires far less space, and uses far less power and cooling than legacy networks PON OLT’s DAS Head End Core Router/Switch Fiber Patch PON splitters Power Injectors Fiber Termination DAS Remote Unit PON ONT’s

9 North America IOT 1Q All Manager and Executive Call The IBM Smarter Network uses Passive Optical LAN (PON) technology which costs 30% less than a legacy switched network architecture.  PON provides LAN access throughout your stadium and resort for Point of Sale, Office Space, Digital Media Distribution, Wi-Fi access points  PON is not distance constrained like legacy copper based networks  PON utilizes a fiber based cabling plant instead of copper saving you money and space –less cabling, less cable trays, lower material and installation costs, fewer wiring closets  PON does not require special power and cooling in your wiring closets like legacy switched networks do, saving you substantial operational costs Traditional LAN Architecture vs. Passive Optical LAN Architecture

10 North America IOT 1Q All Manager and Executive Call Passive Optical LAN technology requires far fewer wiring closets than legacy switched networks leaving you space for seating, concessions, or retail.  The Atlanta Falcons new stadium design included a legacy switched network design which required over 70 IDF’s due the the distance limitations of copper cabling  The fiber based IBM solution for the Falcons reduced the number of IDF’s required to less than 30, freeing up valuable space and reducing the cooling load required by over 200 tons  This space is now available to be used for additional seating, concessions, and retail space generating additional revenues for the team IBM Smarter Network IDF Legacy IDF

11 North America IOT 1Q All Manager and Executive Call Passive Optical LAN technology also requires dramatically less cabling saving you money on material and installation costs.  Legacy copper based network architectures require far more cabling due to the distance limitations of copper cabling  In an IBM Smarter Network the cabling is primarily fiber based which requires far less cabling and space than legacy switched based designs which rely heavily on copper cabling This 36” cable tray was installed for a legacy copper design. Only 10” of the tray was used after the client decided to switch to the IBM Smarter Network instead of the originally planned legacy copper based design. 10” actual space used for the IBM Solution 36” cable tray space that was planned for a legacy copper network

12 North America IOT 1Q All Manager and Executive Call The IBM Smarter Network provides substantial savings over legacy copper based network architectures.  Lower electronics cost: up to 70%  Lower power consumption: up to 80%  Lower space consumption: up to 90%  Lower cable cost: up to 60% (fiber vs. copper)  Lower cabling installation cost: up to 60%  Lower technical support costs: up to 75%  Lower annual O&M costs: up to 30% Smarter Network Legacy Network Smarter Network Legacy Network

13 North America IOT 1Q All Manager and Executive Call The IBM Smarter Network provides stadium grade HD Wi-Fi coverage ensuring a world class fan and guest experience.  The IBM Smarter Stadium Network provides pervasive HD Wi-Fi coverage throughout all parts of your stadium (bowl, concessions, retail, restrooms, office space, resort space, hotel rooms)  AC technology provides high capacity and throughput  Multiple Wi-Fi manufacturers supported  Under seat mounting options available Under Seat Access Point Enclosure HD Wi-Fi Coverage Model

14 North America IOT 1Q All Manager and Executive Call The IBM Smarter Network includes a fiber based Distributed Antenna System for 5 bar cellular coverage and a world class experience.  The IBM Smarter Network leverages the same fiber infrastructure as the PON allowing for easy upgrades without having to rip and replace your cabling plant –When a wireless carrier introduces a new frequency, simply swap out a card in the remote access units  Advanced features such as capacity steering allow you to shift cellular capacity to different areas of your resort as fans move around –Before the game you can shift your cellular capacity to outdoor tail gate areas or other resort areas –When the game starts, you can shift your cellular capacity back inside your stadium…..Smarter!  DAS Head End Remote Zone Location

15 North America IOT 1Q All Manager and Executive Call The IBM Smarter Network allows you to own the DAS infrastructure while charging for access to your system.  An IBM Smarter Network is a neutral host DAS solution that you own versus a third party owning the system  IBM will help you negotiate lease agreements with the wireless carriers. These lease agreements typically include up front and recurring charges to the wireless carriers which help offset the cost of the system  The wireless carriers prefer this model to other long term leasing models available in the marketplace as they can buy only the capacity they need on the system which saves them money  IBM Global Financing can also help you turn up-front capital costs into affordable payments, matching cost outlays with expected project benefits Cellular Coverage Model at Texas AM Kyle Field

16 North America IOT 1Q All Manager and Executive Call Texas A&M chose an IBM Smarter Network over a legacy network design for the newly renovated Kyle Field.  The IBM solution allows Texas A&M to provide pervasive LAN, Wi-Fi, and Cellular coverage for over 102,000 Aggies fans  The IBM solution costs less than the legacy switched network and DAS solutions Texas A&M was considering  Texas A&M leveraged IBM’s relationships with the wireless carriers to negotiate lease agreements which helped offset the cost of the system  report-corning-ibm-bringing-fiber-based-wi-fi-and-das-to- texas-ams-kyle-field/ report-corning-ibm-bringing-fiber-based-wi-fi-and-das-to- texas-ams-kyle-field/

17 North America IOT 1Q All Manager and Executive Call The Atlanta Falcons chose an IBM Smarter Network over a legacy network design for their new NFL stadium.  The Falcons chose the IBM Smarter Network over legacy network designs saving money and space  The IBM solution allows the Falcons to provide pervasive LAN, Wi-Fi, and Cellular coverage for over 70,000 NFL fans  The NFL’s largest scoreboard will be running over a IBM Smarter Network  The IBM solution costs less than the legacy switched network and DAS solutions the Falcons were considering  The IBM solution also allows access control and audio/visual systems to leverage the same integrated fiber plant, saving money and space 

18 North America IOT 1Q All Manager and Executive Call Who is deploying an IBM Smarter Network?  Atlanta Falcons new NFL Stadium IBM was selected to design and implement a network solution including LAN, WiFi, and Cellular for the new Atlanta Falcons stadium with capacity for 75,000+ concurrent users  Texas A&M Kyle Field Stadium IBM was selected to design and implement a new network infrastructure including LAN, WiFi, Cellular for the Kyle Field stadium with capacity for 100,000+ concurrent users Additional IBM Vendor Partners PON Experience  Marriott Hotel New York  Deltek Office Virginia  TIA Headquarters Virginia  Lindsay Honda Office Ohio  Howard University Washington DC  Aurora Colorado Public Library  Camp Pendleton California  Google Campus Headquarter California  NASA  GlaxoSmithKline  Trump Plaza New York Clients are choosing PON as the preferred network solution for new facilities.  White Plains School District  LF USA Empire State Building Office  Sterling Ranch Development Colorado  Delaware North Corporation Office & Hotel  NiSource Energy Office  Hudson Yards Office Development NYC  Guthrie Hospital Critical Care Facility – Corning, New York  VA Hospital – San Diego, California  San Diego Public Library  SpaceX Headquarters Office Building  Gila River Arena – Phoenix, Arizona  Department of Justice Headquarters  Red Rocks Casino Hotel & Convention Center – Las Vegas, Nevada  Dallas Fort Worth Airport  Department of Homeland Security  Department of Defense  Department of Energy Enterprise OfficeSportsHospitalityHealthcareEducation

© 2012 International Business Machines Corporation 19 North America IOT 1Q All Manager and Executive Call Contact us today to determine how much you could save by deploying an IBM Smarter Network for Education.  Darold Conklin – IBM Sales Manager