What is Sport Management? KINE Introduction to Sport Administration

Today’s Topics: Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities

Sport Industry- all sport-related products offered to customers Sport Performance Sport Production Sport Promotion Sport Industry Segmentation ParticipationProducts/InfluencePromo Tools

A View of the Sport Industry by Setting Professional Sport Amateur Sport University Athletics Municipal Recreation Government (Federal and Provincial/Territorial) Private Clubs Social/Charitable Organizations

A View of the Sport Industry by Setting Sport Marketing/Consulting Firms Corporations Sporting Goods Sport Media Health/Physical Activity-Related Sport Law/Agents Tourism

What makes the sport product unique? Intangible Subjective Inconsistent Perishable Emotional

Sport Organizations are: Goal oriented Deliberately Structured Deliberately Coordinated Exist as a system of individuals and groups Made up of people with special skills

 Sport Marketing  Sport Enterprise Financing  Sport Industry Career Paths  Sport as a Social Institution Unique Aspects of Sport Management

Sport Context

The Old Rules of Employment (Bridges, 1994) Employee:  vertical hierarchy  within a department  job description  moving up the vertical hierarchy

New Rules!!!! CContingent worker EEntrepreneur PPensions PProject teams TTeam facilitation EEmployment length

“If you don’t know where you’re going any road will do.”

Professional Preparation Sport management programs Getting experience professional attitude Business etiquette

Career Planning Values Interests Skills

THE CONFERENCE BOARD OF CANADA EMPLOYABILITY SKILLS 1. Academic Skills: 2. Personal Management Skills: 3. Teamwork

Skills Needed to Succeed in Careers in the 21 st Century Computer literacy Flexibility/adaptability Ability to work with people of different ages, cultures, work styles Language skills Personal career planning skills Global awareness Oral and written communication skills Self starter Self comfort Strong ethical framework Environmental scanning skills

The Workplace is The Challenges Technology Ethics Social Responsibility

Future Trends in the Field Health and Fitness Industry: Family Niche Spa Personal training

Facility Management: Domes Golf Parks Sporting Goods: Product Diversity Event management Professional Sport: Additional franchises

Boom, Bust and Echo By David Foot Boomers born years Busters born years Echoers born years

Foot’s Sport Predictions: Hockey: Skiing: Tennis: Golf:

So What Does This Mean For Your Career Interests Team A:Owners of A Resort Team B:Starting a new business in the Toronto area Team C:Marketing Department of the CFL