The Dreaming ‘50s Judging the attitude of the picture, describe the social behavior of Americans? How is this different from the 1920s?

Franchises Business franchises were created where there are multiple business in many locations. Fast food restaurants were developed such as McDonalds that provided fast service by using the assembly line method. In 1955, the small restaurant in California was bought by salesman Ray Kroc for $2.7 million and expanded to the East Coast with new idea arches.

Baby Boom After soldiers returned to home from the war, Americans started moving outside the city creating the suburb lifestyle. As people developed more a family atmosphere there was a baby boom from the 1940s to the 1960s. In 1957, the height of the boom, a baby was born every seven seconds. Reason: Reunion of husbands after war, younger marriage age, desire to have larger families, and a good economy.

The Interstate Highway Inexpensive gasoline after the war and easy credit terms increased the purchase of cars during the 1950s. The “automania” led to constructing of roads linking cities, schools, shopping centers, and jobs. The Interstate Highway Act in ,000 miles of expressways. Impact: Created more cities and suburbs, developed long-haul trucking, tourism of national parks, mountains, and Disneyland.

Mass Media Television- Barley used in the late 1940s, television in homes increased to 55% in 1954, and 90% in Television expanded with shows over the decade with hits shows like I Love Lucy in Commercials were soon created for advertisements and magazines such as T.V. Guide setting up a new type of food called the ‘frozen T.V. dinner. ynext=1&list=PL03D830CF6E2DF076 ynext=1&list=PL03D830CF6E2DF076

Rock ‘N’ Roll A new music developed by African-Americans grew out of rhythm and blues and country and pop. People like Chuck Berry and Elvis Presley made the music popular among teens. Live concerts became popular, but adults condemned it and actually banned it in some cities.

The Urban Poor As whites moved to the suburbs, blacks moved from the South to the urban areas. Cities lost property and income taxes from the whites and could not afford to improve schools, transportation, or police and fire departments. The urban renewal program was created that redid housing areas, parking lots, shopping center, and factories. However, many areas were not touched or moved to another area such as building Dodger Stadium in Los Angeles for entertainment and not to help the poor.

Videos List as many 1950s characteristics as you can when watching the video. 4ps&feature=related 4ps&feature=related 4ps&feature=related Compare and contrast the culture of the 1950s and 2010s when watching the commercials of the 1950s. T_AWBI T_AWBI