Franchise Project Chris Weigl Garret Young

 Oklahoma City, OK  Pop. 579,999  29 th Largest City in the U.S  History of Professional Sports Teams Thriving  Decent soccer fan base in Metro and surrounding areas  Culture- Oklahomans have proven that they support and stand behind their own  Will play in Western Conference and be 20 th team in MLS and 10 th in Conference Where?

 Benefits  Financial  Create more jobs  Adds diversity to the city  Another way to put Oklahoma on the map  Competitors  Collegiate sports  OSU, Tulsa, OU etc.  Other professional sports  Thunder, Barons, Redhawks Benefits/Competitors

 Strength  Decent sized pop.  History of franchises succeeding  Decent soccer fan base  Weakness  Texas Southwest- football and baseball country  Travel time for Tulsa area  Other sports  Opportunities  Growing fan base  New revenue streams  Threats  Other teams in the Midwest  Collegiate sports  Other professional sports  Will it work? SWOT Analysis

 Named after Oklahoma’s state bird  Scissor Tailed Flycatcher  Bird originated from the Latin word Muscivora  “ devour”  Represents swift and aggressive attackers

 Blue is the Primary color  represents the horizon line of the Midwest plains  Paired with red to represents the color of Oklahoma clay  Use of orange to satisfy ALL Oklahomans Colors

OKC Flyers

 Silver Shield  Symbolize strength  Stylized Figure of the Scissor Tail Flycatcher  Blue banner displaying the team name  Clean, Sleek, Vibrant Logo

Jerseys

 Flyer FC soccer stadium will initially hold 7,000 and will expand to 20,000.  This soccer stadium will be built in brick town  The expansion of brick town will help with the popularity of the Flyer stadium.  Gives the community more activities to take part in OKC Flyer Arena

 Temporarily the OKC Flyers will play their regular season games and playoff games at Pribil Stadium on the campus of Bishop McGuiness Catholic High School.  Dec of 2014 the new stadium should be complete. Stadium

 Target Markets  Ethnic audiences male and females (20 yrs-30 yrs)  Middle class families  Looking for the “thing to do” or an inexpensive weekend outing.  OKC Flyers will reach these markets by selling the spirit of the team and the city through the sport of soccer. Marketing

 OKC Flyers will be marketed as the next BIG thing in the Oklahoma soccer community  OKC Flyer reps will go to every big high school and college soccer games and give away free items and solicit information.  PriceVsExperience  Great experience for extremely low price.  Low priced season tickets (VIP seating) Selling the Spirit

 OKC Flyer Apparel  Jerseys, Scarves, Socks, Hats, etc..  Social Media  Twitter, Facebook page, Instagram  Official OKC Flyer website  OKC Flyer Reps  Marketing team that will be at every major event in Oklahoma and Kansas. Awareness

What Kind of Fan Are You? PriceWhat do you receive? Extreme Fan$100T-shirt, scarf or Flag, Body Shop, and Noise Maker Avid Fan$75T-shirt, Scarf or Flag, Body Shop (option) First-Timer$50T-shirt, Scarf or Noise Maker Fan Celebration Packs The celebration packages allows the OKC Flyer fans to get involved in the game. Gives the fans a way to become a part of the culture of soccer.

 The maximum budget charge for a single player is $368,750.  Players occupying roster spots 1-24 will earn at least $46,500 in 2013  Players occupying roster spots will earn at least $35,125 in 2013  Our total budget for player salaries would be around 1.8 Million Budget

 Revenue stream would come from TV contracts with ESPN and Fox Sports  Most of the revenue will come from Sponsors and Ticket Sales.  According to Forbes, around 90 percent of revenue for other MLS franchises comes from in-stadium revenue streams like tickets, sponsorships, luxury seating and non-MLS events Budget

Revenue

 Our objective for Attendance is to have an average of 18,000 fans per game  We will strive to have a revenue stream close to 18 million over the next three to five years  Our goal is to be considered an up-and-coming, exciting and young MLS franchise like the Oklahoma City Thunder is considered in the NBA Objectives