Hospitality and Tourism 1.01 Describe the basic content of the 1.01 Describe the basic content of the Hospitality and Tourism course as part of the Marketing.

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Hospitality and Tourism 1.01 Describe the basic content of the 1.01 Describe the basic content of the Hospitality and Tourism course as part of the Marketing Education program. Course Orientation

DISTINGUISH BETWEEN PROGRAMS & COURSES

Programs & Courses Career-Technical Education: Career-Technical Education: A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application. A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.

Programs & Courses Marketing Education : Marketing Education : A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities. A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.

Programs & Courses Hospitality and Tourism A Marketing Education course designed for students interested in careers in travel, tourism, and recreation marketing. A Marketing Education course designed for students interested in careers in travel, tourism, and recreation marketing.

Organization of the Marketing Education Program Program components Program components Roles of program participants Roles of program participants Competencies Competencies

PROGRAM COMPONENTS Classroom instruction Work-based learning strategies Career-Technical Education Student Organization (CTSO)

Roles of program participants Student Student Teacher Teacher Employer/Training Sponsor Employer/Training Sponsor Parents/Guardians Parents/Guardians Advisory Committee Advisory Committee School Administration School Administration

COMPETENCIES COMPETENCY: The knowledge, skills, and/or attitudes necessary for performing certain tasks.

COMPETENCIES National competency areas for Marketing Education: Economics Business, Management & Entrepreneurship Communications & Interpersonal Skills Professional Development

Objectives of the course Objectives of the Hospitality and Tourism course

Objectives 1.To develop employability skills relative to the travel, tourism, and recreation industry 2.To provide an understanding of the major factors that impact tourism 3.To develop effective communications and customer relations skills

4.To provide an understanding of destinations and destination marketing 5.To understand the impact of technology on the travel, tourism, and recreation industry 6.To understand the relationship between the segments of the travel, tourism, and recreation industry