Computer Software - Krishna, InSoo, Karishma1 Computer Software Krishna Srinivasan In Soo Son Karishma Sharma.

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Presentation transcript:

Computer Software - Krishna, InSoo, Karishma1 Computer Software Krishna Srinivasan In Soo Son Karishma Sharma

Computer Software - Krishna, InSoo, Karishma2 Major Players in Computer Software Buy.com Zdnet.com Cnet.com Amazon.com Beyond.com Softwarehouse.com Softwaredealer.com

Computer Software - Krishna, InSoo, Karishma3 Sample Computer Software Page

Computer Software - Krishna, InSoo, Karishma4 Another Sample Computer Software Page

Computer Software - Krishna, InSoo, Karishma5 Computer Software Basics User searches for various software products. Selects the products of his choice. Compares prices and other features such as availability, shipping charges, support and decides on his best preferred vendor. Orders online and receives them by shipping. User can also setup an account and buy regularly.

Computer Software - Krishna, InSoo, Karishma6 Sample Registration Page

Computer Software - Krishna, InSoo, Karishma7 Computer Software Who are the customers? Government agencies Software publishers Consumer markets Corporations Educational Institutions Small Businesses

Computer Software - Krishna, InSoo, Karishma8 Computer Software How they attract Customers? Affiliate programs Word of mouth Media advertising Offer brand shopping Referrals Via Regular Mail with “flashy” introductory offers

Computer Software - Krishna, InSoo, Karishma9 Computer Software Value Added Low price guarantee (eg: Buy.com) Personalization One-stop shopping for all Operating systems Business applications GamesGraphics ReferencesChildren UtilitiesEducational Free downloadable software Value bundles

Computer Software - Krishna, InSoo, Karishma10 Computer Software Additional Value Added Recommend related products Customer ratings Refund on defective items Statistics on downloads Royalty collection Order tracking Review order history Product preview Special offers for frequent customers Free subscription

Computer Software - Krishna, InSoo, Karishma11 Computer Software Trying the product Demos Free newsletters about upgrades Reviews of other users Reviews / Comments from authors and companies Online Help and web-site help

Computer Software - Krishna, InSoo, Karishma12 Computer Software Sample Prices of some software The sites basically differ in shipping costs: Per delivery buy.com ($5.29 standard, $14.41 next day) beyond.com ($4.95 ground, $1.95 each add.) egghead.com (free shipping on regular ground) softwarehouse.com ($7.95) dragon.ca ($3.95 air mail, $1.95 each add.)

Computer Software - Krishna, InSoo, Karishma13 Computer Software How they turn one-shot customers to repeat customers? Lock-in feature by signing in Offering credit on future purchases Affiliate programs Free shipping on clearance products Shopping of various brands

Computer Software - Krishna, InSoo, Karishma14 Computer Software The Future A Huge market to be exploited There maybe mergers, acquisitions and partnerships resulting in big firms Vendors can benefit by True Loyal service Keeping up their guarantee Promptness and straight forwardness in Pricing, Shipping and Customer Support