Send, Updates, Promotions, Announcements, And More. Reach your customers instantly … …by learning how to send an HTML newsletter.

Next stage of customer communications. Simple method of sending an newsletter. EZINE – is an excellent contact tool. Graphic greetings and up to date info.

Thunderbird, Outlook and AOL are some desktop versions. Google Mail, Hotmail and Yahoo! are Online versions. All tools have different ways of displaying your newsletter. Take that into account when designing your message. Never use JavaScript – most software will disable it.

Choose either a single column or two column layout. Two column provides room for links and features that run vertically. Place the most important information in the top left. Have an option without images, as many software will block it.

A person’s name in the “From” address. Acatchy subject line. An identifier and an opt out phrase in the opening. Unsubscribe options in the footer. Instructions to whitelist the newsletter. Alink to a web-based version.

Check if the displays well in Firefox and Internet Explorer 6. Have test accounts that use all of the major reading software. Check your recipient list. Send the newsletter out to each of your test accounts and check for discrepancies.