Studying Sports Development: Researching, teaching and writing in the field th April, 2008 Brunel University London Dick Palmer Advisor, IOC Olympic Solidarity Programmes

Olympic Solidarity Strengthening Universality Olympic Solidarity’s role is to organise aid to NOCs, in particular those with the greatest need, in order that NOCs may fulfil their responsibilities towards the Olympic Movement. PromoteFacilitateTrainImproveDevelop

Olympic Solidarity How did we come about? Committee to Aid African and Asian Countries 1961 IOC Commission 1968 Olympic Solidarity Commission 1971 Lausanne Office 1981 First Director Appointed 1974

Olympic Solidarity Where does the money come from? IOC NOCs IFs * for purpose of this illustration only main recipients of distribution shown US$ 244 M ( )

Olympic Solidarity Athletes Coaches Management of NOCs Promotion of Olympic Values Targeted Assistance

Olympic Solidarity Methods -for athletes -for development of administration -for implementation of projects Direct Subsidies Training Opportunities Technical Advice -sport specific -on management -on Olympism -for coaches -for administrators

Olympic Solidarity Training for Coaches  IF-run technical courses  Sport science scholarships  Practical courses at training centres etc.

Olympic Solidarity Training for Administrators  Staff Skills Training  Sport Administration Courses  Advanced Sport Management Courses  MEMOS  Exchanges Among NOCs

Olympic Solidarity Staff Skills Training  Locally sourced courses  Accounting, presentation skills, software, languages, etc.  Set amount available to each NOC

Olympic Solidarity Sport Administrators Courses  Sport Administration Manual  Catalogue of administration principles and knowledge on Olympic Movement  Courses organised locally by National Course Directors trained by OS  Target: staff of local clubs, national federations, regional sport authorities, PE teachers, etc.  Between 1986 and 2007: more than 2,000 courses organised by more than 100 NOCs for 55,000 participants

Olympic Solidarity Advanced Sport Management Courses  Managing Olympic Sport Organisations  Courses organised locally by Programme Directors trained by OS  Target: NOC and NF executives and staff in decision making positions

Olympic Solidarity Advanced Sport Management Courses 6 areas of management competence:  Organising Olympic Sport Organisations (historical context, governance, management of change, etc.)  Strategic Management  Managing Human Resources  Managing Finance  Managing Marketing  Organising a Major Sports Event (project management)

Olympic Solidarity MEMOS  English, French and Spanish editions  Academic instruction and development of a project  Exchange with other managers from around the world  Executive Masters in Sport Organisations Management  To date: 300 graduates from 130 countries (approximate data)

Olympic Solidarity NOC Exchanges  Learning good practices from other NOCs  NOC Internships: gain practical experience through work in another NOC

Olympic Solidarity Future Challenges  Continue to improve tailoring assistance to the specific needs of 205 individual NOCs  Auditing sample NOCs  Evaluate the impact of Olympic Solidarity programmes on sport development

Olympic Solidarity Priorities (as perceived by NOCs)  Developing excellence  Marketing  Strategic Management  Managing Governmental Relationships

Olympic Solidarity Managing Change  Economic depression  USA now predominant but changing picture - Asia and Europe making bigger contribution  Evolution of electronic media - fight for audience share

Olympic Solidarity Key Challenges  Reaching the Youth of the world  Anti doping  Gambling  Professional leagues  Autonomy, specificity, governance Andrew Ryan, Director ASOIF, NOA, February 2008:

Olympic Solidarity Conflict or Consensus Governments Money & Business Olympic & Sports Movement

Olympic Solidarity Relevance!!!

Olympic Solidarity Leadership

Thank You!