Taglines FVP12. What is a Tagline? A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences,

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Presentation transcript:

Taglines FVP12

What is a Tagline? A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Most movies use taglines, particularly as part of the movie's marketing poster. You will examine the taglines of several of your favourite films and analyze their effectiveness (or lack thereof).

Dazed and Confused Dazed and Confused (Flashback edition 1993) It was the last day of school in 1976, a time they'd never forget... if only they could remember.

Platoon (1986) The first casualty of war is innocence.

Our Idiot Brother (2011) Everybody has one

The Godfather (1972) I’m gonna make him an offer he can’t refuse

Psycho (1960) A new- and altogether different- screen excitement!!!