Seattle City Light 2013-2018 Strategic Plan Customer & Stakeholder Outreach Seattle City Council May 21, 2012.

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Presentation transcript:

Seattle City Light Strategic Plan Customer & Stakeholder Outreach Seattle City Council May 21, 2012

Phase 1: May-August stakeholder forums 2 public meetings 3 employee meetings 3 focus groups 400 participant telephone survey Online survey Customer newsletter – Light Reading Social media Print advertising Earned media – e.g. press releases Print advertising examples

Phase 2: February-May 2012 Direct mail postcard to all 408,000 customers 40,000 post cards to small and medium-sized businesses 8 stakeholder forums 2 public meetings 5 targeted, non-English speaking forums Online survey with 1,236 participants Customer newsletter – Light Reading Social media – 3,800 visits to Strategic Plan website Direct mail postcard Cable ads – 360,000 impressions Earned media Website comment box – 95 comments

Online Survey Results 1,236 respondents 98 percent residential respondents 80 percent rate City Light’s performance as good or very good New Efficiencies and Preferred Path ranked highest

Ongoing Outreach to non-English and underrepresented on Low Income Rate Assistance and energy efficiency opportunities Website updated and comment box available Regular social media updatesEarned media

Seattle City Light Strategic Plan Customer & Stakeholder Outreach Seattle City Council May 21, 2012