Russian Social Revolution Davos 2010 Denis E. Terekhov Managing partner of Social Networks Agency Russian Social Revolution Russia and CIS countries experience a boom of marketing communications in the social media domain

Russian Social Revolution2 Russian Social media landscape: Internet as we knew it a year ago no longer exists Monthly audience of Ru-net is 34,8 mil users (29% of the population 16+) Monthly audience of 7 websites is 34,4 mil or 98,85% of all users in Russian segment of Internet): Social networks: Odnoklassniki, VKontakte, MoiKrug Blog hosting services: LiveJournal, LiveInternet, Blogs.Mail.ru Video sharing webservice: RuTube Data: FOM, TNS Russia. TNS Web Index

Russian Social Revolution3 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to bloggers were invited to the launch of a new Nokia Supernova line of product Aug 2008 Jun 2009 Regular programs of testing and seeding for new models and services Product launch, workshops and presentations for bloggers and social media only Nokia Mobile Camp – an international event for bloggers and social media gathered over 300 participants and received a great media coverage with over 1000 posts in blogs, journals, communities, forums, etc. Nov 2008Apr 2009

Russian Social Revolution4 Bloggers are invited to events that used to be for classic media only. Special promo events that are now announced only via the internet. Oct 2008 Nov 2009 Corporate on-line blog for the pharmaceutical company – a huge step ahead Weekly content analysis of social media discussions (blogs, forums and social networks monitoring) Jan 2009 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to 2010

Russian Social Revolution5 Daily content analysis of social media discussions (blogs, forums and social networks monitoring) Apr 2008 Jan 2010 Media-landscape correction in social networks online Forming a pull of opinion making bloggers Jan 2009 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to 2010

Russian Social Revolution6 How it used to be From complex communication strategies to simple, direct and efficient messages Communications channels Hot line

Russian Social Revolution7 Classic media strategies direct communications allows you to deal only with the direct issues: seeing – > buying

Russian Social Revolution8 Marketing 2.0 direct communications are being replaced by the consumer engagement in a repetitive consumption Rewards Programs Events Special Projects

Russian Social Revolution9 Opportunities for international integrations: lack of knowledge about the local context leads to the communications deadlock vs 60 million members0.6 million members 10 million members 50 million members vs 0 members - ? vs 0,065 million members

Russian Social Revolution10 Do you know who that is? Opportunities for international integrations: lack of knowledge about the local context leads to the communications deadlock

Russian Social Revolution11 “Social Networks” Agency was founded in Feb 2008, as a part of AGT Communications group (one of the largest communications companies of Eastern Europe) The agency was the first in Russia to offer Social Network Relations services. Agency currently specializes in development and implementation of advanced integrated marketing communications. Our core competences also include our unique information analysis products, based on social discussions monitoring and analysis of public networks Denis E. Terekhov – Agency managing partner was named the best PR- specialist of 2007, according to media poll by “Russky Reporter” magazine (“Expert” PH) The agency’s team demonstrates proven expertise in a field of new media communications. In Dec 2008 the agency has acquired an IT-Company “Bemobi” – a well known leader in the field of web-development and mobile solutions. About us

Russian Social Revolution12 Our Clientele

Social Network Agency, Ltd. Bolshaya Tulskaya str., 10, bld. 10, Moscow, Russian, Phone\Fax: +7 (495) , website: Denis Terekhov, managing partner mobile: +7 (903) , ICQ: , skipe: denis1447, blog: 1447.livejournal.com THANK YOU!