INSPIRING DIGITAL COMMUNICATION TIPS & TRICKS FOR ENTREPRENEURS By Sarah Lamb #TAGITComms

ABOUT ME #TAGITComms

WHAT WE ARE GOING TO COVER Planning Tools Techniques Taking Online Offline

PLANNING A solid plan is the best basis for great results

HOW TO PLAN EFFECTIVELY Before creating your social media accounts consider what you will use them for and which are the right ones for your business. Where are your customers? Will you be using the channel for supporting your customers? What names are free across all accounts that accurately represent your brand? What does your brand stand for? 3 things only! #TAGITComms

HOW DO I DO THAT… Brand ambassadors – Who are your influencers within your community? Experiment Traditional channels are as important as social comms! is still king when it comes to marketing #TAGITComms

CONTENT MARKETING STRATEGY A strong content marketing strategy can be the difference between success and failure. Solid foundation Planning & Research Analysis/ Feedback loop KPI’s SMART Goals #TAGITComms

TOOLS Using the right tools is half the battle

A FEW OF MY FAVOURITE TOOLS #TAGITComms

HOW YOU USE THEM How you use the tools makes a massive difference to the impact you have. This diagram shows how you should look at your social media tools. Make sure your tools cover these 5 key areas. #TAGITComms

TECHNIQUES This is where creativity really helps

BRANDING & IDENTITY EXERCISE Think of 3 well known brands Coca Cola Apple SAS 1.Write down 3 words that you associate with each of these three brands 2.Compare what words you have with the people on all sides of you. 3.You will see similarities. This shows strong brand recognition 4.Do the same for your own brand with your team and your customers 5.Now write down 3 words you want your brand to represent and use this as the basis for your brand identity. #TAGITComms

IDEA VISUALISATION TECHNIQUE Everyone has ideas but very few turn those ideas in to something real. How to get from an idea to getting started… Visualisation – Stand in a big open space Step forward for each step of your business strategy (You can step straight or at an angle) Re-visualise with potential barriers Re-visualise with potential solutions for each barrier Map the Visualisation this will be the basis for your strategy #TAGITComms

TAKING ONLINE OFFLINE Go on Tour Print media – Business Cards/ Playing Cards/ Posters/ Stickers Meet your customers in person Call a customer? Deliver a competition prize in person Invite influencers to the office or to a product launch #TAGITComms

ONLINE OFFLINE IN PICS #TAGITComms

CONCLUSION Comms can be fun Planning and preparation are key Using the right tools for the job really does help. You now have a couple of new techniques to help with branding & strategy building We took the online world of comms offline with a few ideas and tips #TAGITComms

KEEP IN TOUCH