Search Engine Optimization Miss Ellis Mrs. Harvey

What are some popular search engines? What do you know about how search engines find information? Do you know any design tags that will help make your site searchable?

What is SEO?  Maximizing the number of visitors to your site  Makes the site easy for the search engines to find, read, and determine its relevancy to users

Search Engine Optimization On-Page SEO  User controlled  Changes to the coding  Make site search engine friendly Off-Page SEO  Typically not controllable  Increase in credibility and popularity from off-site links

Spiders YOU input a search term Spiders crawl around and find relevant information Return search results

Robots Controlled by search engines Index websites Find keywords Leave information for spiders to find

On-Page SEO User controlled

Types of On-Page SEO  Title  Headings  Body  Images  Meta-Tags

Title

Searchable title appears in tab or browser

Headings

Canon-McMillan High School Library Web Page

Body

 Introduction  Location, specialty  What sets the site apart  Mission  Bullet Points  Keywords  To the point  Summary  Additional info not in other pieces  Call to Action (CTA)  What is your point?  Relevant navigation

Images  Image name  Descriptive names  NO SPACES  Alt attributes  Visually impaired  What if the image doesn’t load?  Title attributes  Hover over the image  ASP ASP

Images

Images

Images

 Context  Image location  Protecting image  HTML embed code  Creative Commons license

Meta-Tags  No standard properties - variations  Allow search  Classification  Description  Less than 200 characters (like Twitter)  Keywords  Case sensitivity  First 1000 characters  Misspellings

Meta-Tags

Meta-Tags

Additional Meta-Tags  Author  Language  Copyright  Robot commands  All  Index  No index

Publishing Pittsburgh, PA Writers’ Ink Pittsburgh, PA Magazine Publication Writers’ Ink Descriptive information

Without on-page optimization search engines cannot find your site! Implement these practices during the DESIGN and CREATION stages of your webpage.

Types of On-Page SEO  Title  Headings  Body  Images  Meta-Tags

Off-Page SEO Not controllable

Types of Off-Page SEO  Links from other sites  More links = higher ranking  Wording in hyperlinks  Act like keywords  More use = more association  Reputation of other site  Reputable sites have more weight

JCPenney Scandal Thousands of fake sites Fake keywords Scammed way to top of search engine lists

THIS IS NOT ONLY IMMORAL, IT IS ILLEGAL Google punished JCP by bumping them down on the search lists for MONTHS Lesser sites have been search BANNED by search engines

Types of Off-Page SEO  Links from other sites  More links = higher ranking  Wording in hyperlinks  Act like keywords  More use = more association  Reputation of other site  Reputable sites have more weight

Video

What is SEO?  On-page SEO  Off-page SEO  Why do webdesigners use it?  What should we avoid?

Miss Ellis’s Wiki

Review  Create your own sample homepage coding using appropriate title, headings, image tags, meta-tags, and body text.  Use a real business or make up one