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Presentation transcript:

Decision Management

Real-time marketing Unrealized promise 1 The term "real-time marketing" has the potential weakness of self-limiting the underlying decisioning server capability to cross/up-selling despite the observation that this particular function is generally the most compelling aspect of the application class. Vendors therefore found themselves re- branding real-time marketing products to suggest a more holistic appreciation of enterprise interaction decision management.

Text mining - Commercial 1 * Fair Isaac – leading provider of decision management solutions powered by advanced analytics (includes text analytics).

Decision engineering - Notes 1 * Enterprise Decision Management (EDM) is a closely related discipline that focuses on automating decisions across an enterprise. Decision engineering is from this point of view a superset of EDM, since it encompasses both manual and automated decision making processes, unifying them into a common methodology that, when effective, breaks down barriers between quantitative analysis / analytics tools and departments and those with a more qualitative / strategic / management focus.

FICO - History 1 Other well known leading products include Blaze Advisor (Rules/Decisioning creation and management), Debt Manager (Debt Collections and Recovery offers for 1st and 3rd party debt collectors), Customer Dialogue Manager and Analytic Offer Manager (Marketing propensity and campaign management software for retail, healthcare, and Financial Service providers), the Decision Management Platform (for Cloud and on-premise deployment of decision and optimization solutions), and the FICO Analytic Cloud (Software-as-a-Service offers for decision, big-data, and analytic solutions as well as a market place for distribution of incremental services and technology offers).

Analytics 1 Specifically, arenas within analytics include enterprise decision management, retail analytics, store assortment and stock- keeping unit optimization, marketing optimization and marketing mix analytics, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis (business)#|risk analysis, and fraud detection|fraud analytics

Chordiant 1 Chordiant provided Business Process Management (BPM), Customer relationship management (CRM), and Enterprise Decision Management (EDM) software, which enables building applications that enhances customer interaction. Applications built using the company's framework were widely used by large organizations in the United States and Europe.

Rete algorithm - Overview 1 Rete has become the basis for many popular rule engines and expert system shells, including Tibco Business Events,Newgen OmniRules, CLIPS programming language|CLIPS, Jess programming language|Jess, Drools, IBM Operational Decision Management, OPSJ, Blaze Advisor, BizTalk Business rules engine|Rules Engine and Soar (cognitive architecture)|Soar

IBM WebSphere Message Broker - History ibm.com/common/ssi/rep_ca/3/897/EN US /index.html The WMB product version for the new product name of IBM Integration Bus is 9 and includes new nodes such as the Decision Service node which enables content based routing based on a rules engine and requires IBM WebSphere Operational Decision Management product

Enterprise decision management 1 'Enterprise decision management', commonly abbreviated EDM (also known as Business Decision Management System, BDMS) entails all aspects of managing automated decision design and wikt:deployment|deployment that an organization uses to manage its interactions with customers, employees and suppliers

Enterprise decision management - Overview 1 Enterprise decision management is described as an emerging important discipline, due to an increasing need to automate high-volume decisions across the enterprise and to impart precision, consistency, and agility in the decision-making process. edge html EDM is implemented via the use of rule-based systems and analytic models for enabling high-volume, automated decision making.

Enterprise decision management - Overview 1 Other terms used include intelligent process automation (where EDM is combined with business process management) and decision Management.

Next-best-action marketing - Enabling technology 1 Typically, this requires a multi-channel, centralized decisioning authority that dispenses all decisions with regard to the customer (see Enterprise decision management)

List of text mining software - Commercial 1 * FICO – leading provider of decision management solutions powered by advanced analytics (includes text analytics).

Tony Kornheiser - Print career 1 In it Michael Wilbon says he thinks there will be further installments while Kornheiser seems certain it is a permanent decision management has made.

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