1 R.K. Prasad CEO

A Few Points to Note  This webinar is being recorded.  Slides and video will be available at CommLab India website within a week (we'll notify you by ).  During the webinar presentation your phones are set to mute in order to provide you the best possible sound quality without background noise.  If you have any question during the presentation, please use the chat functionality of WebEx and type your question any time.  We will answer your questions during the Q&A session. 2

Agenda 3  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Introduction 4  The McGraw-Hill ad that became legendary among marketers… I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your company’s reputation. Now, what was it you wanted to sell me?

Introduction Marketing Communication Spectrum 5 UnawarenessAwarenessComprehensionConvictionAction

Introduction What is a Webinar?  Web + Seminar = Webinar  Combination of Presentation with Multimedia, Teleconferencing and the Internet  Live Presentations or On Demand Services  Translations and Localization 6

Agenda 7  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Increasing Sales: A Perpetual Challenge 8 Market Penetration Product Development Market Development Diversification Products Present New Markets Present New

Agenda 9  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Case Study – CommLab India Current Status - September 2010  Leads – 354  Average hits per month on site – 3000 Vision  Create awareness about CommLab in the eLearning space  Become eLearning thought leaders  Get huge prospects and Clients Method  Launching Series of Educational Webinars for Prospects 10

Case Study – CommLab India  Created Series of Webinars on 11 Business Goals & eLearning Planning Enterprise-wide eLearning Marketing eLearning in Organizations Designing eLearning Programs eLearning Development eLearning Delivery ROI & Evaluation of eLearning Applications of eLearning

Case Study – CommLab India Webinars on Various Topics in 1 year! September 2010August 2011 Visits300018,000 Leads

Agenda 13  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Creating, Marketing and Delivering a Webinar 14 Create Target Audience Key Message Market Social Media Campaign Deliver Methods Presenter

Creating a Webinar

Marketing a Webinar Social Media Marketing 2. Search Engine Optimization 3. Campaign 4. Press Release 16

Delivering a Webinar Service Providers  Goto meeting  Webex 2. Type of Webinar  Live Webinar  On-Demand Webinar 17

Agenda 18  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Typical Costs Involved 19 Create Content Development Market Promotion Deliver Presenter Hosting

Agenda 20  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Best Practices 21 Do’sDon’ts Make it short and simple. Test your Presentation Don’t sell your product The maximum duration of a webinar should be 45 minutes. Don’t have your webinar with more than slides Give important and useful informationDon’t include too many educational objectives End it with Call To ActionsDon’t try to cover too much ground Keep audience alive by presenting energetically and using Humor Don’t be in hurry to finish the presentation

Agenda 22  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Conclusion  Increase the unawareness to awareness and awareness to comprehension  The most non threatening economical way is to use a webinar  Give a webinar with an objective of educating your target audience  Webinar has proved to be a very good tool 23

Agenda 24  Introduction  Increasing Sales: A Perpetual Challenge  Case Study  Creating, Marketing and Delivering a Webinar  Typical Costs Involved  Best Practices  Conclusion  Q &A

Open House 25  Your phones are set mute in order to provide you best possible hearing experience without background noise.  Please ask your questions by using the chat functionality of Webex.

Next Steps 26 For demos of highly interactive and effective eLearning solutions, visit our website at:

Next Steps  Download the template for webinar development  webinar-full-service.pdf webinar-full-service.pdf  Register for upcoming webinars (Our next webinar - Integrating ILT Initiatives with eLearning on 15 th September, 2011) : resources/integration-ilt-initiatives-webinar.php resources/integration-ilt-initiatives-webinar.php  Contact CommLab India for your eLearning needs 27

28 THANK YOU