Driving Intelligence Robert R. Arguelles Continental Teves, N.A. February 2 nd, 2004 Active Vehicle Safety: Advanced Vehicle Mobility and Stability Control

Driving Intelligence Active Vehicle Safety Systems Save Lives We are on the frontier of a revolution in active vehicle safety The technology to improve vehicle stability and reduce crashes is here today Surveys indicate safety systems, like electronic stability control, are highly desired by consumers Electronic stability control saves lives and money according to the latest traffic studies Continental is actively educating key stakeholders on critical active safety technology

Driving Intelligence Our Industry is Under Siege

Driving Intelligence Crashes Cost Americans $230 Billion 6.3 million passenger vehicle crashes in 2002 $230.6 billion economic cost to society Nearly 3 million injuries and 42,815 fatalities Rollovers accounted for 82% of the increase in fatalities 95% of all crashes due at least in part to driver error 253,000 passenger vehicle rollovers Injuries declined, but fatalities increased Highest number of fatalities since 1990

Driving Intelligence The Motor Vehicle Safety Equipment Exists Now to Help Reduce Crashes and Rollovers It’s Called Electronic Stability Control

Driving Intelligence Technology is our passion but safety is our business

Driving Intelligence Electronic Stability Control Improves Safety We Have Safety Technology Today to Make Mobility Safer!

Driving Intelligence The Bottom Line Make the chassis itself electronically intelligent Raise comfort and safety to new levels without sacrifices

Driving Intelligence Passive Safety is Job Three The next frontier is to prevent the crash from occurring in the first place

Driving Intelligence Active Safety is Job One The key is to prevent the crash from occurring in the first place This is active safety

Driving Intelligence Opportunities in Smart Safety Systems The key is to prevent the crash from occurring in the first place

Driving Intelligence Automotive Safety Continuum Phase 1: Avoid problem situations.

Driving Intelligence Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins

Driving Intelligence Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins Phase 3: Protection when the crash is unavoidable

Driving Intelligence Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins Our Focus Should be Crash Avoidance

Driving Intelligence Driver Tires Brakes Steering Struts Chassis Mounts Springs Electronics Improved Safety Through Functional Integration

Driving Intelligence Networking Active and Passive Technologies Will Improve Safety Accident preventing systems (Global Chassis Control) Stability management systems (Electronic Stability Program, Roll Stability Control, Electronic Stability Program II) Active Safety Accident prevention Electronic brake systems (Anti-lock Brake Systems, Traction Control Systems, Brake Assist) Hydraulic brake systems (brake caliper, brake booster, etc.)

Driving Intelligence Networking Active and Passive Technologies Will Improve Safety Accident preventing systems (Global Chassis Control) Stability management systems (Electronic Stability Program, Roll Stability Control, Electronic Stability Program II) Active Safety Accident prevention Electronic brake systems (Anti-lock Brake Systems, Traction Control Systems, Brake Assist) Hydraulic brake systems (brake caliper, brake booster, etc.) Passive Safety Injury prevention Injury preventing systems (OOP, CV) Electronic restraints (Airbags, seatbelt tensioner,..) Intelligent restraints (Satellites, PRP) Mechanical restraints (seatbelts,..) Goal: A vehicle that prevents accidents and injuries

Driving Intelligence Continental Brings together Know-How in Tires, Electronics and Brake and Chassis Electronics Brake & Chassis Tires

Driving Intelligence Full Circle Before: the industry “needs to do more” on the safety front

Driving Intelligence Full Circle Before: the industry “needs to do more” on the safety front Now: we need to do more to make our technology better understood and sought after in the new vehicle marketplace

Driving Intelligence Our Challenge: Make Consumers More Aware of Active Vehicle Safety Develop public awareness of these possibilities to engineer a miss… Get them to buy them!

Driving Intelligence J.D. Power & Associates Survey Ranked Stability Control among Top 10 Desired Features

Driving Intelligence ESC Helps Save Lives Recent study by Mercedes indicates Electronic Stability Control can reduce single vehicle crashes by 30% 30% reduction in the U.S. could save more than 5,000 lives Same Mercedes study indicated total crashes for vehicles equipped with Electronic Stability Control were reduced by 15% Would save American public almost $35 billion Would pay for the cost of installing Electronic Stability Control on all vehicles built in the U.S. some 7-9 times

Driving Intelligence Bottom Line in the Mercedes Study: There was a clear drop in the accident rate after standard installation of electronic stability control

Driving Intelligence - In Japan - Toyota Study shows 35% reduction in single-vehicle crashes: could save more than 6,000 lives a year 30% reduction in head-on crashes could save another 2,500 lives per year 50% reduction for more severe accidents Confirms Mercedes conclusion that electronic stability control is more effective in the higher speed ranges where vehicle dynamics play a greater part and where crashes that do occur are more severe Electronic Stability Control Helps Drivers Avoid Crashes

Driving Intelligence - In Sweden - Swedish National Road Administration Study: Electronic stability control found to reduce accidents with personal injuries Electronic stability control should be implemented in new cars ASAP Consumers should be advised to choose cars with electronic stability control, especially in countries with wet and icy roads Electronic Stability Control Recommended For All New Vehicles

Driving Intelligence With fatalities overcoming the safety gains from seat belts and air bags (both passive systems), it’s now the critical time for the industry to embrace ACTIVE safety systems like electronic stability control. Using proven technology to save lives is a necessity Electronic Stability Control Saves Lives

Driving Intelligence Raising Consumer Awareness

Driving Intelligence The Technology to Help Drivers Avoid Crashes Altogether and Make all Vehicles Safer is Within Our Grasp… Are We Ready?

Driving Intelligence Active Vehicle Safety Saves Lives We are the frontier of a revolution in active vehicle safety Technology to save lives, help prevent rollovers and reduce crashes is here today – ESC Electronic stability control is as important to safety as airbags, ABS or seatbelts Several recent independent studies from Europe and Asia prove electronic stability control saves lives and reduces crashes and their severity Electronic stability control helps avoid crashes before they happen Actively preventing accidents significantly reduces the number of injuries and will save thousands of lives annually This proven technology is available to the North American driving public today, but most consumers are still unaware it exists

Driving Intelligence Robert R. Arguelles Continental Teves, N.A. February 2 nd, 2004 Active Vehicle Safety: Advanced Vehicle Mobility and Stability Control