 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook.

Slides:



Advertisements
Similar presentations
Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
Advertisements

Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:
Social Media.
Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.
Web leaders don’t redesign their websites every 3 years, they nourish them every day (734)
The popularity of the social networks. The most popular social networks.
PR 3.0: The New Frontier Kevin Dinino, Founder & President KCD PR.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
Session #51 Why Can’t We Be Friends: Students & Social Media Susan Thares Nicole Callahan U.S. Department of Education.
Social Media Marketing. Social Media Marketing / Viral Marketing.
 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook.
Utilizing Web 2.0 Technologies For Community Communications Rob Ferrari Director, IT/Operations Michigan Municipal League
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
Marketing Communications in Digital Environment….
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
 A category of sites that is based on user participation and user-generated content.  social networking sites: facebook, LinkedInfacebookLinkedIn.
Social Media Marketing for your Small Business. phone: website:
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
#ATYC Ask The Young Cow What’s the difference between Marketing, Digital Marketing & Internet Marketing? If you’re.
Affiliate Marketing. What is Affiliate Marketing Type of performance-based marketing that rewards affiliates for generating leads or sales. The most common.
Your Professional Network Powered by NCURA By: Stephanie Moore NCURA Community Curator.
Online Presence for SAIPs What’s Online Presence?
COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.
How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.
Five Fundamentals for Managing a Small Business Web Site William Garnsey E-Commerce Chair.
 Search Engine Optimization (SEO)  Blog marketing  marketing  Affiliate marketing  Viral marketing  Digital Assets Optimization  Search.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.
 Social Media is: not traditional media. Throw out the ideas of print, radio, TV, etc. as content mixed with advertisements. Social Media is a platform.
WEB 2.0 and SOCIAL NETWORKING Mike Wood Executive Director Media Resources Center.
Clarity in a World of Social Madness How Social Media Works for YOU, Your BUSINESS and.
Attract & More... Blogging Easily create remarkable content that will help your business get found. Social Inbox Publish and see Social Analytics across.
Influence of Social Media
Mobile Apps For Small Businesses Your customers are mobile. Is your business?
Social Media Marketing Twitter & Facebook Your market is already on Twitter and Facebook, you need to be there too.
Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.
Location Based Marketing for Small Business. Build loyalty and attract new customers.
Presents…. Who We Are Peter and Jeff Mesnik previously founded iMakeNews, a leading eNewsletter platform for fortune 1000 organizations. We built a.
Presentation (2): Overview of Changes in Communications Technology (15 minutes) Information Technology is not the Answer - Just a Tool”
 Example Whizz Kids Whizz Kids  Can anyone tell us what Breakthrough does in 1 minute?
“Getting the Word Out – Communicating With Your Students in Today’s World”
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook.
RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.
Social Media Exposed Speaker:Nadja Specht Phone: Web:
Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.
Bell Ringer Activity  Pick up a graphic organizer about Social Networking  First, in your own words, explain what social media means to you (be prepared.
Web 2.0 Technologies Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use.
Introduction to Social Media October 28, 2010 Green County High School Vickie Buckman.
 Smartphones – iPhone, Android, Blackberries, etc  Tablets – iPad, Android, Windows, Google, etc.  Computers Basically anything that can connect to.
We believe in qualitative quantity
Online Communications This is about different ways that people & businesses communicate online You will already be very familar with most ways.
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Part 2: Putting a Social Spin on your Business with.
Social media and its application in hospitality Silvena Dencheva, Ph.D. Assist.prof. in VUM-Varna.
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
Digital Marketing Services Web Development Web Design Web: S 124/1, Kausalya, Behind Malvani Hotel, Baner Road,
A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
Solomo marketing.
ციფრული მარკეტინგი ნიკოლოზ არჩვაძე.
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
20% LISTINGS DISTRIBUTION ESTABLISH A STRONGER ONLINE PRESENCE WITH
Caryn Brown BNI – Centers of Influence 8 August 2013
SOCIAL MEDIA IN MANUFACTURING
marketing in a web 2.0 world
Advertising, Branding, and social media
Social Media Essentials to Help You Spread Your Message Effectively
Presentation transcript:

 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook  Create the first Internet Marketing course for tourism major in the world.  Can be reached by  Or find me at facebook  Lindedin  Twitter  Or simply google “zongqing zhou” or “ 周宗清 ” if you know Chinese.

 A category of sites that is based on user participation and user-generated content.  social networking sites: facebook, LinkedInfacebookLinkedIn  Messaging sharing site: twittertwitter  Video sharing site: youtubeyoutube  Photo sharing site: flickr, picasaflickrpicasa  User rating/opinion site: yelpyelp  Personal publishing: blogging (eg. Google’s blogger)Google’s blogger

Why social media? Are you convincedAre you convinced?

Web 1.0Web 2.0Web sWord-of-mouth MarketingMobile Marketing (24/7) bannersVirtual communitiesCollective individualism Yahoo (directories)Google (dynamic links/SEM)One-click communication Web portalsbloggingWhat I click is what I want HTML/Meta TagsSEOMedia Integration contentsSocial networkingAnd only God knows … Push marketingPull marketingCustomized marketing

Who knows? You judge for yourselves

 Google partnership with social media

 Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit. For example, if Joe smith goes to Starbucks, he would ‘check-in’ to Starbucks on his phone. This would automatically update Joe’s Facebook, Twitter, and LinkedIn accounts. Joe would also accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination..FourSquare

 This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals.

 Website as a marketing tool (contents)  SEO and SEM  Social Media Marketing  Customized/user-generated social network marketing

 社交化(人气化) (social buying)  顾客至上化 (customer is the king of all kings)  个性化 (individualization and personalization)  (商家和顾客)互动化 ( Interaction)  透明化 ( transparency )  产品换代加速化 ( short product life cycle)  竞争加速化 ( increasing competition )

 Privacy  Ethics  Legality