 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook.

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Presentation transcript:

 The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.textbook  Create the first Internet Marketing course for tourism major in the world.  Can be reached by  Or find me at facebook  Lindedin  Twitter  Or simply google “zongqing zhou” or “ 周宗清 ” if you know Chinese.

 A category of sites that is based on user participation and user-generated content.  social networking sites: facebook, LinkedInfacebookLinkedIn  Messaging sharing site: twittertwitter  Video sharing site: youtubeyoutube  Photo sharing site: flickr, picasaflickrpicasa  User rating/opinion site: yelpyelp  Personal publishing: blogging (eg. Google’s blogger)Google’s blogger

Why social media? Are you convincedAre you convinced?

Web 1.0Web 2.0Web sWord-of-mouth MarketingMobile Marketing (24/7) bannersVirtual communitiesCollective individualism Yahoo (directories)Google (dynamic links/SEM)One-click communication Web portalsbloggingWhat I click is what I want HTML/Meta TagsSEOMedia Integration contentsSocial networkingAnd only God knows … Push marketingPull marketingCustomized marketing

Who knows? You judge for yourselves

 Google partnership with social media

 Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit. For example, if Joe smith goes to Starbucks, he would ‘check-in’ to Starbucks on his phone. This would automatically update Joe’s Facebook, Twitter, and LinkedIn accounts. Joe would also accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination..FourSquare

 This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals.

 Website as a marketing tool (contents)  SEO and SEM  Social Media Marketing  Customized/user-generated social network marketing

 社交化（人气化） (social buying)  顾客至上化 (customer is the king of all kings)  个性化 (individualization and personalization)  （商家和顾客）互动化（ Interaction)  透明化（ transparency ）  产品换代加速化（ short product life cycle)  竞争加速化（ increasing competition ）

 Privacy  Ethics  Legality