POWERED BY PRO BONO Presenter: this deck is a starter deck for an “intro to Powered by Pro Bono.” Top 3 goals for this presentation: 1.Explain powered by pro bono 2.Inspire with facts and stories 3.Show how our tools and process lead to success

DonorsChoose.org  American Express – pro bono team provided a landscape market analysis  ClearChannel – donated high- traffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.  Agenda NYC – provided pro bono collateral design “We love pro bono contributions because they encourage involvement.” FOUNDED 2003 $130 MILLION DONATED 50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS 20% OF BUDGET PRO BONO SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

Children’s Creativity Museum  Landor Associates – $250,000 in pro bono strategic rebranding services  Lucas Films – donated licensing direction for a Star Wars Day  Adobe – pro bono web development  DLA Piper – legal pro bono “We’ve been able to really get on people’s radar in the media thanks to pro bono work.” FOUNDED 1998 ANNUAL BUDGET: $2 MILLION NURTURING CREATIVITY, COLLABORATION, AND COMMUNICATION—THE CORE OF A 21 ST -CENTURY EDUCATION 20% OF BUDGET PRO BONO SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

Year Up  Boston Consulting Group – pro bono work developed basis for organization  Videographers – cover events and create marketing for corporate partners  Monitor – 4 strategic planning processes helped shape the organization  Goodwin Proctor – provided 4 loaned employees over three years “Nonprofits that don’t use pro bono suffer from a severe lack of imagination.” FOUNDED 2000 ANNUAL BUDGET: $40 MILLION 8 TH FASTEST-GROWING NONPROFIT IN THE COUNTRY 6,000+ ALUMNI; 100% JOB PLACEMENT 10% OF BUDGET PRO BONO SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

ABOUT THE TAPROOT FOUNDATION ►5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC ►3,500+ professionals delivering 1+ million hours of pro bono consulting valued at over $112 million since 2001 ►Consulted to 20+ Fortune 500 companies to build and advance employee pro bono programs Our mission is to lead, mobilize and engage professionals in pro bono service that drives social change.

“This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities.” - Ken Sternad, Former President UPS Foundation

AGENDA  Intro to pro bono  Scope  Secure  Manage  Scale  Q&A Presentation should incorporate a live website demo whenever possible. Use the website to walk through scope, secure, manage, scale. Slides for scope, secure, manage, scale are included to use along with the live demo or in case a live demo isn’t possible. The deck was originally designed for a two hour presentation but can be adapted for presentations of varying lengths.

WHAT IS PRO BONO? Services donated by professionals to organizations working for the public good.

29,983 LINKEDIN profiles that include the term “Pro Bono” # of nonprofits that have access to the pro bono services they need 3% ACCESS The number one BARRIER of nonprofits to getting more pro bono by PUBLIC ARCHITECTURE 62% Business and design schools in our cities with pro bono programs for AIGA members 1 Number of the top ten organizational priorities cited by nonprofit EDs that ISN’T a direct fit for pro bono 25 Taproot ADVISORY SERVICES clients in first two years 5% 1% 1,000,000 Hours donated by TAPROOT FOUNDATION PBC’s since Number of the top 25 BUSINESS SCHOOLS that have pro bono programs STATE OF THE MARKETPLACE PRO BONO GOALS 900 Number of firms that have signed up

THE PRO BONO PROCESS SCOPESECUREMANAGESCALE

SCALING PRO BONO LEVEL ONE: BEGINNER LEVEL TWO: PRACTICING PRO BONO LEVEL THREE: ORGANIZATION-WIDE ADOPTION LEVEL FOUR: POWERED BY PRO BONO

SCOPE

PRO BONO PROJECTS  Board  Communications  Finance  Fundraising  Human Resources  Legal  Programs  Facilities  Strategy  Technology

ONE: SCOPE TWO: URGENCY THREE: KNOWLEDGE NEEDED FOUR: STAFF AND BOARD READINESS FOUR TESTS FOR SCREENING PRO BONO

SECURE

PRO BONO SOURCES CORPORATIONS PROFESSIONAL SERVICES FIRMS INDIVIDUALS INTERMEDIARIES PROFESSIONAL SCHOOLS

LINKEDIN FOR PRO BONO The number one reason cited by nonprofits for not using more pro bono is “not knowing how to find quality pro bono resources.” 1 1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).

MANAGE

5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT INVEST TIME ACT LIKE A PAYING CLIENT FOSTER EFFECTIVE COMMUNICATIONS SHARE ALL NEWS: BOTH GOOD AND BAD CELEBRATE BEFORE, DURING, AND AFTER

BOARDS

10 WAYS TO ACTIVATE YOUR BOARD  Add pro bono to board member job descriptions  Recruit secure-ready new board members  Add pro bono to board member contracts  Include pro bono in board assessments  Use meetings to celebrate and assign pro bono raising  Recognize contributions on website and annual report  Only leverage networks for high-priority, high-impact work  Engage in identifying pro bono solutions during annual planning  Check out board contacts on LinkedIn  Challenge your board to integrate pro bono resource generation in your next strategic plan

TAPROOT RESOURCES Read Powered by Pro Bono Access our online tools and resources Join the conversation on LinkedIn Apply for a Service Grant Ask about Powered by Pro Bono training opportunities

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