Blogging & Use of Social Media: Opportunities & Threats.

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Presentation transcript:

Blogging & Use of Social Media: Opportunities & Threats

Aakar (Anil P. Ghimire) Internet Marketing Specialist-CloudFactory Social Media Enthusiast & Blogger

Lets not start with the history of Internet & Social Media

What is Social Media?

Social Media is an online tool… Conversation, Sharing, Interaction…

Andreas Kaplan and Michael Haenlein says, “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Information Flow

901 Million (April 2012) Facebook is a social networking service and website launched in February 2004

Millions

Twitter was created in March 2006 by Jack Dorsey and launched that July.

“It was not a Twitter revolution in Egypt, it was an Egyptian revolution, Twitter was just a tool.”

October 2011: 201,420,689 viewers comscore.com

A blog is a type of website or part of a website supposed to be updated with new content from time to time.

 Exploring potential  Satisfaction  Freedom of Expression  Identity  Employment  Personal Blogs  Professional Blogs  Corporate Blogs  Citizen Journalism As of 16 February 2011, there were over 156 million public blogs in existence. ~ Wikipedia

 Nepali Blogs came in limelight to the world in 2005 when the King Gyanendra tightened grip of censorship among mainstream media - NepaliVoices  Blog Blog in Nepal

 2006 April Uprising, established blogs as a communication tool during the time of crisis in Nepal – NepaliVoices  Lots of Opportunity – Tech, Sport, News Analysis or any other Blog  Photo, Video, Audio blogs - Promoted for various Events  Got Job Easily  Employment (Some Nepali tech company searching for tech bloggers)  Blog About Brands/Companies  Inspiring International World Famous Blogs Blog & My Experience July 2005 By Pete Cashmore June 2005 by Michael Arrington

Don’t just Write, Market your Blog

Opportunities & Challenges  Identity (Makes your identity)  Blog can be a serious business – Make money out of it (Monetize) – Start your own or write in other’s blog  Employment Opportunities  Being Regular in Blog (More you write, more you learn)  Express it, the World is listening  Network with different people from different fields  Citizen Journalism  Your one blog can change the World  Future is Digital/Online Media

Opportunities & Challenges  Digital Divide, Availability of Internet, Electricity  Freedom of Speech but don’t be harsh to other, Don’t promote Violence & Pornography  Mainstream Media or people don’t consider Blog as authentic source  Anonymity (Only supports anonymity if it’s for good cause)  Respect Privacy of readers (IP, etc)  Bloggers Security (Receiving Threats just because Blogger criticize particular person/brand/events etc)  No clear guidelines/protections for Bloggers

Opportunities > Challenges

References:  M80 Presentation  What the F**k is Social Media  Simplify360  In-Rev Systems  Data & Stats from respective sources  Images from various sites 