Timeline and Tactics

Engagement Campaigns NOV 2 Election Day ENGAGEMENT PERSUASION MOBILIZATION Traditional Campaign Phases Engagement Campaign

What are some major dates?

November 2: Election Day Voter Registration Deadline Fundraising Deadlines Labor Day Weekend Halloween

What are some major dates? November 2 Election Day Fundraising Deadline Labor Day Weekend Halloween/GOTV Voter Reg Deadline What is your goal for each peak? -Volunteers and Donors

Zoom In to a Peak Labor Day Set your Goal: How many volunteer leaders do you need? How many volunteers do you need to recruit? How much do you need to raise? Identify smaller peaks in this phase of the campaign

Four Criteria for Choosing Tactics Will it get you closer to your goal? Will it use your resources creatively to shift power? Does it build new resources? Will it create organizational capacity? Will it develop leadership and buy-in? HOW?

Tactics: What do you do? Are there people you can reach more easily? Unique chances to get your story covered? Does it drive people to take action?

Tactics: What can you do? WebsitesPartner Outreach Field and Volunteers Social NetworkingEvents, Rallies & Vigils Social MediaFundraising Marketing & AdsMedia & Bloggers

Strategic Planning

Breakout NOW: Identify major peaks through Election Day Create a second timeline through Labor Day Brainstorm tactics to reach your goal LATER: Use the “Tactic Scale” to help rate tactic choices Start to fill in your Strategic Planning Calendar for each phase of your campaign

Breakout Return at 5:20

So…. What is this winning thing?

Create your website, social media and social networking content Launch a strategic campaign – Tonight: Introduce your campaign – Monday: Supporter Events – Other messages are up to you Strategic Plan