With the rapid development of network information technology, people from the former to the newspaper Paper, radio, television is the main way to get information into a television network as the main way, and the network has become the main medium. For enterprises must actively take advantage of new business ideas and methods of change management methods, with a new marketing approach to promote the rapid development of enterprises.

Network marketing is a new thing to adapt to the development of network technology and information network era of social change, low cost, large amount of information, spread wide, fast, no time to Domain restrictions, vivid, two-way communication, feedback, etc. quickly showed incomparable superiority of traditional marketing, will become the new marketing strategy in the 21st century.

Network marketing is an integral part of their overall marketing strategy is to achieve overall business operations to the Internet as a means to create a basic online business environment objectives various activities carried out.

Internet Marketing Features 1. Changes in time and space The ultimate goal of marketing is to capture the market share, thanks to the Internet can transcend time and space constraints limit the exchange of information, making the marketing transactions from the constraints of time becomes possible, companies have more time and more space for marketing, every week 7 days, provide global marketing services 24 hours a day anywhere.

2. Richness The Internet is designed to transmit a variety of media information, such as text, sound, images and other information, making information exchange for the deal can be exchanged exist in many forms and can give full play to the creativity and initiative of marketing personnel.

3. Two-way communication Internet image by showcasing products, provide product information database query, to achieve two-way communication and interaction between supply and demand. You can also perform product testing and consumer satisfaction surveys and other activities. Internet as a joint product design, product information release, as well as various technical services to provide the best tools.

4. Personalized Promotion on the Internet is one of the rational, consumer-driven, non-compulsory, gradual, and is a low-cost and user-friendly promotions, avoid interference salesman selling strong, and through information providing an interactive conversation, establish long-term good relations with consumers.

5. A large potential group The number of Internet users throughout the world and the rapid growth of users mostly young middle-class, high educational standards, as this part of the group purchasing power and has a strong influence on the market, and therefore is a great development potential market channels.

Conclusion In the new market context enterprises must closely rely on marketing to the development of enterprises, consumer- oriented, making products to meet market needs, commodities. Internet marketing is actually marketing a new development, new ways to spread their corporate culture, increase the value of their own business, and expand the influence and enhance the brand's image. A network marketing approach to better development of enterprises.