In partnership with the Workforce Central Career Center and the Worcester Sharks JOB FAIR JONATHAN FORSBERG JOHN McCARTHY ACCOUNT EXECUTIVE BUSINESS SERVICE REP. WORCESTER SHARKS WORKFORCE CENTRAL CAREER CENTER

VISION Why a big job fair? Why this venue? What do our customers expect from a job fair? What are our resources? How do we leverage them?

VISION Why a big job fair? 1. Serve many customers at once 2. Make a BIG public presence Why this venue? 1. Validates event, draws the public, marketing What do our customers expect from a job fair? 1. Employers: High foot traffic & quality applicants 2. Job Seekers: High quality companies with open jobs

VISION What are our resources? How do we leverage them? 1. Your Career Center 2. Your partner 3. Your WIB, Chamber of Commerce etc. 4. Local Government & EOLWD 5. Mass.gov & Job Quest 6. Don’t overuse these resources

BUY IN Your Managers/Director Your business partner Your staff Your job seekers Your business customers

PLAN Find your premier venue Partner with a local business that has “marquee appeal” and a sense of community How do you market to employers & job seekers? How do you keep track of everything?

IMPLEMENT The DCU Center & Worcester Sharks connection Know business/hiring cycles of your employer base and take advantage of it. , media sites, Twitter, press releases Maintain a spread sheet, MOSES, communicate with partner about employers.

DAY OF THE EVENT Maps & descriptions for staff & customers Meals & Water Staff located in key positions Work Shops How do you count 1955 (plus) people? Who got hired?

MEET THE WORCESTER SHARKS The Worcester Sharks are devoted to providing, in the most fiscally responsible manner, the highest quality sports and entertainment events to the New England community and beyond, through commitment to customer service, community involvement and dedication to excellence. We are dedicated to building a premier team in the American Hockey League that will perennially contend for the Calder Cup championship and develop future players for the National Hockey League’s San Jose Sharks.

MEET THE WORCESTER SHARKS Owned and operated by Sharks Sports and Entertainment. Entering 7 th Season in Worcester. Play 38 home games at DCU Center from October through April. Average attendance of 4,500 at each home game during Season.

SUCCESS OF PARTNERSHIP Why a career center and professional hockey team? Each has own specialties and resources to contribute to successful event Career Center handled Job Fair logistics Sharks and DCU Center contributed to marketing and driving foot traffic. Marquee appeal Media outlets DCU Center handled logistics of foot traffic and setup. Advertising

SHARKS VIEW ON EVENT Win-win for all parties involved. Community Sharks offer up to 4 free tickets on Wednesdays for unemployed. Support of outside resources Minor adjustments made from first year. Truly incremental business First time customers to the Sharks and DCU Center.

SHARKS VIEW ON EVENT Positive PR Telegram & Gazette NECN Twitter Annual growth expected Increase of 50 employers in one year Increase of 700 job seekers in one year

SHARKS VIEW ON EVENT Unique event Not your typical job fair Turnkey Develop new fan base Added to overall excitement Hockey game Use of mascot “FINZ”

NECN VIDEO “75 employers at the DCU Center represented 2,000 job opportunities at the biggest public jobs fair in Massachusetts.” 3/worcester-mass-sharks-host-second-annual-job- fair.htm 3/worcester-mass-sharks-host-second-annual-job- fair.htm