Medical Reserve Corps Public Relations Plan Presenter: JoAnne Breault Greater Fall River Medical Reserve Corps (GFRMRC)

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Presentation transcript:

Medical Reserve Corps Public Relations Plan Presenter: JoAnne Breault Greater Fall River Medical Reserve Corps (GFRMRC)

Medical Reserve Corps Need for Medical Reserve Corps Arose From September 11, 2001

Medical Reserve Corps Problem Need For Trained Volunteers Medical Non-medical Competition from other non- profits for volunteers

Mission To identify and prepare individuals who want to volunteer their time to respond in the event of a medical emergency in the community. Mission Statement

Be Informed. Be Prepared. Be a Volunteer. Emergency preparedness is everyone’s responsibility! Motto

Citizens Corps

Objectives of MRC PR Plan 100% of GFRMRC Are Volunteers Utilize PR Tactics to Recruit New Members Poster visually displaying training and community involvement News Release to announce their annual training Video Public Service Announcement Schedule a Press Conference when the Director retires

RE-purpose Photos of Community Events & Training Display Posters in Public Buildings Target Key Publics & Potential Volunteers: Government Center Town Halls Council on Aging Senior Apartment Complexes Hospitals Poster

Sent to local newspapers: Fall River Herald News Somerset Spectator Fall River Spirit Westport Chronicle The GFRMRC covers: Fall River Westport Somerset Swansea News Release Promotes Annual Training

Video public service announcement is an image spot Vehicle to recruit new Members Broadcast on YouTube. Distributed to local Public Access Television Stations in the Greater Fall River area Video Public Service Announcement

Press Conference Press Conference in January to announce new director

Evaluation GFRMRC Website GFRMRC Facebook Twitter Website created in 2006 Content is rich but looks outdated Lists recent activities as 2008 Needs photos and video links Student Intern to keep it updated

Evaluation GFRMRC Newsletter Professionally produced Distributed to internal publics Excellent source of news Highlighted training and volunteers

Public Relations Plan in January Evaluate for one year Increase presence in community See if the number of volunteers goes up