Digital $ignage “$ign of the times” Bob Derryberry Western Regional Sales Manager Bob Derryberry Western Regional Sales Manager

Who do you want to reach and why? Point-of-purchase customer visibility Specifically target audience demographics Display informational services of your company Raise brand and product awareness with customers Narrowcast to a select audiences Generate $$$ ad revenue Point-of-purchase customer visibility Specifically target audience demographics Display informational services of your company Raise brand and product awareness with customers Narrowcast to a select audiences Generate $$$ ad revenue

Traditional signage Ad & informational services

Digital Signage Applications Retail / Malls Decisionvision Hospitality/Casinos Theme Parks Museums/Aquariums Airports Cruise lines Movie Theatres / Cinemas Healthcare Retail / Malls Decisionvision Hospitality/Casinos Theme Parks Museums/Aquariums Airports Cruise lines Movie Theatres / Cinemas Healthcare

As consumer demographics change by store location and time of day Digital signage give you the flexibility to target each audience individually at the right time, in the right place with the right message.

Types of Content Slide presentations Slides/Sound/ Animation Internet info crawls over Video/Stills Combination Slides/Video Video /Audio/Crawls Video/Audio with Ad Insertion Slide presentations Slides/Sound/ Animation Internet info crawls over Video/Stills Combination Slides/Video Video /Audio/Crawls Video/Audio with Ad Insertion

Digital Signage Components Advertising Sales Content Creation & Management Content Distribution Advertising Sales Content Creation & Management Content Distribution

So.... what's missing?

Content Providers Managed content & updates In-house? Outsourced? Method for updates? Turn-key solutions? Managed content & updates In-house? Outsourced? Method for updates? Turn-key solutions?

Content Delivery Content is output via: DVD Transfer to removable media Hard drive for FTP / Mirror Satellite distribution Narrowcasting Content is output via: DVD Transfer to removable media Hard drive for FTP / Mirror Satellite distribution Narrowcasting

What is Narrowcasting? The transmission of audio and/or video content to a specific or series of playback devices or... Bulls Eye Advertising The transmission of audio and/or video content to a specific or series of playback devices or... Bulls Eye Advertising

Narrowcast methods Content transfer via DVD Terrestrial (LAN-WAN, T-1, x) Satellite (large amount of sites) QPSK encapsulation. Security / Encryption available FTP / FCMP / Mirror Live encode / decode stream Content transfer via DVD Terrestrial (LAN-WAN, T-1, x) Satellite (large amount of sites) QPSK encapsulation. Security / Encryption available FTP / FCMP / Mirror Live encode / decode stream

Networked system example

Advantages Easy to update with timely information. Automated / low maintenance. Inter-active Options Can update programming via IP, DVD and satellite methods. Target select customers at POD Easy to update with timely information. Automated / low maintenance. Inter-active Options Can update programming via IP, DVD and satellite methods. Target select customers at POD

Advantages Effectively inform your clientele Add customers at the point-of- purchase Raise brand and product awareness Increase your ROI by narrowcasting to select audiences Engage customers with relevant and timely programming Effectively inform your clientele Add customers at the point-of- purchase Raise brand and product awareness Increase your ROI by narrowcasting to select audiences Engage customers with relevant and timely programming

Early adopters Retail (Walmart - Victoria's Secret) US Post Office - Government Automobile manufacturers Why? Increase your ROI by narrowcasting to select audience Engage customers with relevant and timely programming Retail (Walmart - Victoria's Secret) US Post Office - Government Automobile manufacturers Why? Increase your ROI by narrowcasting to select audience Engage customers with relevant and timely programming

A/V Dealers, System Integrators Display & Hardware Manufacturers, Content Providers & Designers will continue to grow the market by working together

Thank you! See your Sales Representative for Digital $ignage $olutions