Total Address Quality

Total Address Quality 2 OSV At A Glance OSV produces over 500 Million envelopes every year! OSV processes over 4 Million addresses every month! The volume of mail processed by us allows us to get the lowest possible price for all the mailings from USPS provided we insure compliance with their rules and policies.

Total Address Quality 3 Starting with the roll of paper…

Total Address Quality 4 We produce over 500 Million envelopes annually in our state-of-the-art facility In Huntington, Indiana.

Total Address Quality 5 Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding). This process confirms the items we have produced and tracks them through Post Office locations.

Total Address Quality 6 Major Address Errors

Total Address Quality 7 Old Address New Address Forward 1.99 Billion pieces $422 Million Return 1.6 Billion pieces $823 Million Waste 6.14 Billion pieces $270 Million x 9.7 Billion pieces could not be delivered Total Cost - $1.9 Billion 2004 UAA* Report *Undeliverable As Addressed

Total Address Quality 8 Since November 23, 2008, any list used in a First- Class or Standard mailing has to undergo USPS- approved address correction (“Move Update”) every 95 days. This is a stricter mandate for First-Class Mail, and a major change for Standard mailings that previously had no such requirements at all. This means more effective mailings, but causes a considerable process shift for us.

Total Address Quality 9 Move Update Approved Move Update Methods: NCOA Address Change Service (ACS) Change Service Requested Address Service Requested

Total Address Quality 10 NCOA: Secure USPS database of approx. 160 million address changes Available only to licensees using USPS approved software OSV is licensed as the NCOA service provider by USPS Access to 18 months of data on address changes Updates from USPS every week...

Total Address Quality 11 The Address Change Service (ACS) is an automated process that provides change- of-address information to participating mailers (such as OSV) who maintain computerized mailing lists. USPS sends this information to OSV electronically. The TAQ process automatically captures these changes and updates our database.

Total Address Quality 12 The Total Address Quality solution includes: CASS certification which comprises of: Address standardization, DPV - Delivery Point Validation & LACS - Locatable Address Correction service AND NCOA - National Change Of Address service.

Total Address Quality 13 The Total Address Quality solution also includes : ACS - Address Correction Service and IMB - Intelligent Mail Barcoding. TAQ will provide the most thorough cleansing and updating of the addresses on an ongoing basis.

Total Address Quality 14 You need not remember all the Postal terms. Just remember: TAQ and OSV!!

Total Address Quality 15 More Changes Are Coming!!! Effective May 2011, USPS will require “Intelligent Mail Barcodes” in order to qualify for automation prices.

Total Address Quality 16 The Intelligent Mail barcode:  Has a greater overall data capacity than existing barcodes.  Provides mailers with more digits for unique identification.  Provides more detailed information about mailings.  Increases mailpiece “real estate”.  Allows for participation in multiple USPS service programs with a single barcode.

Total Address Quality 17 What does it all mean to you?

Total Address Quality 18 You need a solution that will provide : Lowest possible mailing costs No returned mail due to address problems Ability to track mail Help in keeping your address lists complete, current and correct Total solution so you don’t have to do anything!

Total Address Quality 19 The New TAQ Process provides : 1.Correct addresses online instantly through Online List Manager (OLM) and assigns Zip+4 Code.

Total Address Quality 20 The New TAQ Process provides : 1.Correct addresses online instantly through Online List Manager (OLM) and assign Zip+4 Code. 2.Monthly Validation of addresses.

Total Address Quality 21 The New TAQ Process provides : 1.Correct addresses online instantly through OLM and assign Zip+4 Code. 2.Monthly Validation of addresses. 3.Automated process for Change of Address updates using USPS data (NCOA Process).

Total Address Quality 22 The New TAQ Process provides : 1.Correct addresses online instantly through OLM and assign Zip+4 Code. 2.Monthly Validation of addresses. 3.Automated process for Change of Address updates using USPS data (NCOA Process). 4.Weekly retrieval of address corrections through USPS Address Correction Service (ACS) and automatic updates to the OSV database.

Total Address Quality 23 The New TAQ Process provides : 1.Correct addresses online instantly through OLM and assign Zip+4 Code. 2.Monthly Validation of addresses. 3.Automated process for Change of Address updates using USPS data (NCOA Process). 4.Weekly retrieval of address corrections through ACS and automatic updates to the OSV database. 5. notifications to OSV customers* with address changes to help them keep their database up to date. * Customers sending files electronically. OLM customers will be alerted of changes when they log in.

Total Address Quality 24 Our goal is to: Provide you with a value-added service to keep your addresses complete, current and correct.

Total Address Quality 25 Our goal is to: Provide you with a value-added service to keep your addresses complete, current and correct. Minimize your costs of mailings and managing your database.

Total Address Quality 26 Cost of Bad Address Offering envelopes not delivered Additional cost of returned envelopes Effect on weekly collections Effect on other mailings from the Parish Lost office time tracking down address updates and keeping your database current

Total Address Quality 27 Bad Address Thirty percent of addresses we receive from our customers cannot be assigned Zip+4 code because they contain street address AND P.O. Box No. on the same address line.

Total Address Quality 28 BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA GOOD ADDRESS JOHN DOE 1401 MAIN ST (If the mail is to be delivered to Home) FALLS CHURCH VA

Total Address Quality 29 BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA GOOD ADDRESS JOHN DOE P O BOX 1001 (If the mail is to be delivered to P O Box) FALLS CHURCH VA 22042

Total Address Quality 30 Type of addresses: Physical Address of parishioner Address where parishioner receives mail Characters that should NOT be used in Addresses 1. C/O – for care of 2. Punctuation Marks such as dash (except in Zip ), comma (,) or period (.)

Total Address Quality 31 What Is A Standardized Address? A Standardized Address Is Defined As: All necessary elements correct and complete… Primary address number Pre-directional Street name Street suffix Post-directional Secondary identifier Secondary number City State ZIP + 4 Code

Total Address Quality 32 Elements of Standardized Address Address:PATRICK HUMPHREY 4223 EAST CAPITAL ST SE APT 104 WASHINGTON DC Primary address number: 4223 Pre-directional: EAST Street name : CAPITAL Street suffix : ST Post-directional: SE Secondary identifier : APT Secondary number : 104 City : WASHINGTON State : DC ZIP + 4 Code :

Total Address Quality 33 The Three C’s of TAQ Keep Addresses: Complete - Using CASS service Current - Using NCOA and ACS Correct – Using LACS, DPV and AEC

Total Address Quality 34 CASS Certification (which includes): DPV Validation LACS Correction NCOA Verification Address Verification ACS Updates Intelligent Mail Barcoding Automatic Updates (OLM Customers) Notification (Electronic Customers)

Total Address Quality 35 Our Sunday Visitor (Arch) Diocese Parish US Postal Service

Total Address Quality 36 Helpful Tools Question :Where can I find the tools I need to keep my mailing list complete, current and correct? A. B. OSV Customer Service ( ) C. USPS web site:

Total Address Quality 37 Lowest possible mailing costs You don’t have to do anything! No returned mail due to address problems We will help you keep your address lists up to date Ability to track mail