MFS Europe Communications Program Coordinator Status Update February 2014

MFS Europe Communications Overview MFS Europe Advertising/Promotion MFS Europe Launch Advertising/Promotion Guidelines MFS Europe Newsletter Family Force Website Administration Website Administration MFS Europe Website Launch MFSP Program Coordinator Website

MFS Europe Advertising/Promotion MFS Europe Launch Advertising/Promotion Guidelines

MFS Europe Advertising/Promotion MFS Europe Launch See timeline Advertising/Promotion Guidelines Document outlining suggestions for promoting your MFS Europe centre programs/services to include: Communication – a list of “Do’s” to follow Poster tips Radio suggestions Social Media status Website guidelines

MFS Europe Newsletter

Overview Reason for European Newsletter Current Versus Proposed Structure Implementation Status Newsletter Layout Newsletter Content Cover Page Theme Pages Calendar Best Practices Processes Resources

Why Change? Problem Limited Resources Disjointed Communication Various design formats/layout Content disjointed Random Objectives (Undefined Deliverables) Solution Pool Resources Distinct Communication One new design with consistent layout Well-defined message targeted for specific audience Deliberate Objectives (Defined Deliverables)

MFS Europe Newsletter Program Coordinators Directors Service Providers Communit y Members Tri- community Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention Shape Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention Naples Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention Remote Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention UK Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention Current Structure Proposed Structure Brussels Newsletter Child & Youth Family Separation & Reunion Personnel Developme nt & Community Integration Prevention, Support, & Intervention

Implementation Status Newsletter Template Newsletter Guidelines Newsletter Calendar Train Refine Launch CREATE

Newsletter Cover Page Photo Inside this issue Logo Theme Pages News & Updates Resources Information & Referral Lifestyle (Nutrition & Fitness) Parents & Caregivers Child & Youth Volunteers Students & Professionals Community Calendar Calendar Events and contact information VirtualBrussels ShapeNaples UKTri-Community Newsletter Layout

Newsletter Content – Cover Page Photo Main Story Captures Attention Design Vary color with issue Inside this issue Hyperlinks to each section

Newsletter Content – Theme Pages One page per section Include short article and other material: Should support main theme of the month Tips Links Reference Pictures Recipes Contests

Newsletter Content - Calendar Calendar to show overview of events/programs available to all centres (ie. virtual). Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.

Best Practices Succinct Communication – short articles or article reviews Targeted Subject Matter – remember your audience Appropriate Documentation – cite your sources of information Confidentiality – waivers for photographs Relevant and Recent – appeal to your audience with most up to date information

Monthly Newsletter Process Content (Centre POC) Identify submission requirements Take or assign responsibility for submission Collect submissions Forward submissions to Communications Translation (Centre POC) Forward submissions To translation (cc Communications) Receive Translation (cc Communications) Design (Communications) Receive submissions Review submissions Upload submissions to website Design layout Create draft (input Submissions) Forward draft newsletter to Admin Proofing/Editing (Mgr & Admin) Receive draft Edit content Proof content Forward draft with revisions to Communications Distribution (Communications & Centre POC) Upload newsletter to centre websites (Communications) Create hyperlinked Image for (Communication) Forward hyperlinked image to Centre POC’s (Communication) hyperlinked image to community (Centre POC) Newsletter Process Flow Process Inhibitor: Missed Deadlines!

Further Information MFS Europe Newsletter Guidelines – Guidelines on proposed content, schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution. MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content. MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content. MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.

Family Force Website Administration MFS Europe Website Launch MFSP Program Coordinator Website

Family Force Website Administration Updates done once per week (unless requested otherwise) Website change request form See MFS Europe Advertising/Promotions Guidelines under website section for more information

Family Force MFS Europe Website Launch Awaiting input on website design and content from Program Coordinators and PSP before timeline established MFSP Europe Staff Website ordinators.aspx

Questions/Discussion