P1-What to do Unit 3

Lesson objectives Be able to identify and describe marketing techniques used for different purposes and products in different organisations

What to Hand In by 9.50am Sub Designs and Chosen Design, saying why this is the best Evidence which shows you considered Target Market-analysis of survey The competition The cost What will you spend your marketing budget on and why Your Presentation which shows the four P’s of marketing : Product- What new Sub will you create, what will you call it, and how nutritious will it be? Price-What price will you market it at? Promotions- Will you use promotion to get your customer to buy it? If so, what? Place- Consider where your product is placed within the existing SUBWAY® stores product range and broader competitive environment

Big Picture You have already learned about :- marketing concepts Sales, Product, Marketing marketing aims and objectives of Subway Survival, Growth Market leadership, Brand Awareness, Customer Perception marketing techniques Market Penetration, Market Development, Product Development, Diversification, Branding, Brand building, Brand Extension, Relationship Marketing Researched how Subway market their Subs Applied all your knowledge to produce a product and market the same

P1 describe how marketing techniques are used to market products in two organisations [IE] U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignments

What To Do You have already looked at Subway and the way they market their products. You now need to write about what you found out. Describe how marketing techniques are used to market products in Subway

What to include Describe the marketing concept of Subway marketing strategy of Subway marketing techniques are used by Subway to market their Subs

What to include Describe the marketing concept of Subway- marketing aims and objectives of Subway Growth Market leadership, Brand Awareness, Customer Perception marketing techniques Market Penetration, Product Development, Branding, Brand building,, Relationship Marketing Which are used by Subway to market their Subs Also include -Any limitations and constraints on advertising You don’t need to write about all just those that apply to Subway

Completing P1 Last lesson and for homework in the holidays you wrote up your findings following research into the marketing of Subway. You now need to choose another business to research Then choose either one product or service they offer and explain how it is marketed. Say, What they do(explain what you find out) then explain which technique(s) this is and why they have used it. Comment on if it is successful or not(back up your answer with evidence.

What to include Describe the marketing concepts Sales/Product/Marketing marketing aims and objectives Growth/Survival Market leadership, Brand Awareness, Customer Perception marketing techniques Market Penetration, Market development Product Development , Diversification, Branding, Brand building, Brand Extension, Relationship Marketing Say which ones are used by your chosen business to market their products Also include -Any limitations and constraints on advertising You don’t need to write about all just those that apply to your business

Help www.tutor2U.net www.bized.ac.uk Printouts from the book-on desk Sub competition notes Glossary Notes in your folders