Place The Title of Your Ebook Here Add your eBook cover image here

Stephanie Lussier is an inbound marketing consultant at HubSpot, focused on helping small businesses see success with inbound marketing. Before HubSpot, Stephanie worked on social media and content creation in the insurance industry. Have fun with this section. Use this as an opportunity for the reader to get to know you a little more as a trusted source for information. Anything that you can add here about your current role or previous experience(s) to help your audience understand your relationship with the topic at hand is great! About the Author: Your Name Here

1.Add Your List Items as Headers 2.Remove Unused Pages 3.Give Context for Each Header 4.Support Your Message, Visually 5.Emphasize and Important Quote or Stat 6.Formatting is Your Friend 7.Prove Your Point with Numbers 8.A List Within A List: Finishing Touches TABLE OF CONTENTS:

Take the list that you created on the Table of Contents page and turn each line item into a header on it’s own page. You will have the opportunity to go elaborate on each item and add images to help the reader further understand the value of each item. Keep in mind that different layouts can be used for different points that you are trying to convey: e.g. images, data, statistics and quotes. 1 Add Your List Items as Headers

Once you have gone through and selected the page layouts that you will be using for this resource, go ahead and delete any of the pages that you will not be using. On the other hand, feel free to duplicate pages that have a style you really like. You can reuse formats, if you prefer. Bear in mind that you can adjust the text and colors as you go. But, the first priority should be getting down your thoughts. Each page only needs a few sentences to add value to the main point from your list. REMEMBER TO ADD AN IMAGE CAPTION 2 Remove Unused Pages

It’s really important to go back and add more information to support each page header. If you think about the table of contents as the back bone of you piece, you need to explain a little more and add some muscle to your post through context. While you do not need to write a ton of content here, it still needs to add value and each page should provide the reader with a takeaway. If it is too “fluffy”, your reader will not see value in the information and may even get frustrated that there was not enough helpful information for them. 3 Give Context for Each Header

One of the greatest ways to help support, and sometimes even increase the value of, your text is through the use of visual aides. If you are writing about a “How-to”, Examples, or anything in between, pictures can be your best friend. Not to mention that they can help break up the text making the information more digestible by your reader. Using sites like photopin.com and Creative Commons can be a great way to get some photos for your content. Be sure to give credit where credit is due and mind the license on the image. REMEMBER TO ADD AN IMAGE CAPTION 4 Support Your Message, Visually

“ Ensure that people see your valuable takeaway. Make it impossible for them to miss.” 5 Emphasize an Important Quote or Stat If you have a quote that is really important, ensure that people see your valuable takeaway. Make it impossible for them to miss. You can do this by separating the quote that will surprise, shock and stimulate them so that if they missed it the first time, they definitely won’t the second time. If this is a quote or statistic that supports your point by isn’t originally by you, give credit where it is due!

Conveying the importance of a given topic can be done in a few different ways. Accentuating phrases and keywords, without having your reader feel as though they are BEING YELLED AT, can be a great way to emphasize what you want them to view as a **key takeaway. Experiment around with making things bigger to stand out and smaller to make it more of a note. You can also change the colors to make things more noticeable. **What ever you decide, be consistent with colors, fonts and styling throughout the entire resource** 6 Formatting is Your Friend

Do you have numbers or chartable data that supports what you are trying to educate your reader on? Great! You can create a graph or chart in PowerPoint, Excel or even take a screen shot from another platform and include it in your resource. Be sure to fully explain the graph below (here) so that the takeaway is clear. If, for some reason, the graph or chart is not something that you have created from your own data or system, and you have permission from the original author to use the data, you will need to include a credit to the original source. 7 Prove Your Point with Numbers

 Once you have reviewed and put the finishing touches on your content offer, you will want to save it as a PDF. You can do so by going to File > Save as > Enter “Title of the Document” > Select the PDF format > Save. Now your document is ready to be uploaded to HubSpot.  You have valuable real estate on the last page of your resource. Use this to add a logic next step that is going entice your reader to engage. More suggestions on the next page >>  Before you can start generating leads from your awesome new resource, you have to create the landing page, thank you page and call-to-action. But, I bet you already knew that.create the landing page, thank you page and call-to-action  You’re almost done! Scan through your document one more time, make sure that you have checked your spelling and that the images are in place. You can choose to link the social icons to your respective pages, or remove them. 8 A List Within A List: Finishing Touches

Add a CALL-TO- ACTION to the last page Some good CTAs to add here include 1.Other landing pages that are related to this topic, 2.Encouraging people to subscribe to your blog and 3.Sharing your contact information. You can create a shortened tracking URL in HubSpot to track traffic generated from this resource.create a shortened tracking URL in HubSpot Register for the next Small Business Success Workshop