BUS 550 The Contemporary Firm Celeste Martin. * Company History * JetBlue chose Twitter vs. Facebook * All You Can Jet (AYCJ) pass * Social Media * Conclusion.

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Presentation transcript:

BUS 550 The Contemporary Firm Celeste Martin

* Company History * JetBlue chose Twitter vs. Facebook * All You Can Jet (AYCJ) pass * Social Media * Conclusion

* 1999-Founder David Neeleman and first airline to have TV at every seat * 2004-Online check-in * 2005-Partnership with American Express * 2007-Davis Barger is named president & CEO, Launched Twitter and offer complementary inflight & instant messaging

* 2008-TrueBlue points, JD Power & Associates award, flights and vacation packages auctioned on EBay * 2009-Promise Program and All You Can Jet pass (AYCJ) * 2010-You Above all

* Frequent flyers and TrueBlue users * Marketing * Mobile-friendly * Engagement * Customer Service * Content Creation easier

* JetBlue Cheeps * AYCJ * Advertising Free * Sold out 48 hours early * 700% increase for website * Flyers connected on Twitter * Impact

* Demographics * Reach * Features and Usability * Self Promotion * Advertisement * Information sharing * Customer service

* Increased users * Transparency * Twitter highlighted JetBlue’s extraordinary Customer Service * AYCJ is back * Social Media for business

How many years did JetBlue run the AYCJ pass? A. 10 years B. 5 years C. 3 years Who founded JetBlue? A. Davis Barger B. David Neeleman C. Minder Chen How much was the AYCJ pass? A. $ B. $ C. $899.00

Aaker, J. L; Leslie, S; Hoyt, D; Rogier, D. (2010). Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction Twitter vs. Facebook for Marketing for-marketing/ for-marketing/ 4. Mershon, P. (2011). promising-social-media-stats-for-small-businesses/ 5. DeBono, J. (2012). debono/480927/13-reasons-why-using-social-media-business-non- negotiable