TAKE YOUR BUSINESS TO NEW HEIGHTS

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Presentation transcript:

TAKE YOUR BUSINESS TO NEW HEIGHTS

XS™ power drink YOUR ICE BREAKER TO THE YOUNG GENERATION The young generation love energy drinks XS has a simple message XS is a daily consumable product XS adds more fun to your business XS can energise your business

XS Brand Ambassadors XS Power Drink works with Brand Ambassadors in order to support the image of XS and to give a face to the brand Mario Rodwald Amir Kabbani

XS Brand Ambassadors Mario Rodwald Our professional kitesurfer His discipline is freestyle One of the best freeriders in Europe He is friendly and joyful with a lot of discipline Amir Kabbani Our professional mountainbiker His disciplines are Dirt Jump and Freeride He is outgoing and funny and loves his sport

Key FEatures EXCITING FLAVOURS: Tropical Blast Electric Lemon Blast Wild Berry Blast REASON TO BELIEVE: GREAT taste! always serve cold! ZERO sugar! stay slim Low calories! be sexy Effective levelof B-vitamins! stay alert Niacin, pantothenic acid, vitamin B6 and vitamin B12 contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue. A varied and balanced diet and healthy lifestyle are of general importance. Price: UK 12 PACK: PV 9,31/ BV 7.00(60%)/PRICE LESS VAT £15,54/ RETAIL PRICE £18,65/ UK REBATE £3,89/ UNIT PRICE £1,55 J/G 12 PACK: PV 9.31/ BV 7.00(60%)/ PRICE LESS VAT £15.54 RETAIL PRICE £15,54/J/G REBATE 3,89/ UNIT PRICE £1,29 SKU (12 x 250 ml cans) high vitamin: 117138 = Tropical Blast, 117139 = Electric Lemon Blast, 118766 = Wild Berry Blast B-Vitamins (niacin B3, pantothenic acid B5 , vitamin B6, vitamin B12) contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. A varied and balanced diet and healthy lifestyle are of general importance SKU (12 x 250 ml cans) high vitamin: 117138 = Tropical Blast, 117139  = Electric Lemon Blast, 118766 = Wild Berry Blast XS - the first exclusively sugar-free "energy drink" brand sold globally.* Source: Euromonitor International Limited. www.euromonitor.com/amway-claims hyperlink

Key facts: Nutrition Soft drink containing caffeine, B-vitamins, taurine and sweetener. Tropical Flavour. XS Power Drink Tropical Blast Per 250 ml can Energy value 18 kJ / 5 kcal Niacin (vitamin B3) 48 mg (300% RDA) Pantothenic acid (vitamin B5) 15 mg (250% RDA) Vitamin B6 4.2 mg (300% RDA) Vitamin B12 7.5 µg (300% RDA) Caffeine 80 mg Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience. Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots. Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market. Ingredients: Tropical Blast Water, carbon dioxide, glucuronolactone, taurine (0.2%), acid (citric acid), natural flavour, caffeine, inositol, niacin (vitamin B3), pantothenic acid (vitamin B5), vitamin B6, vitamin B12, panax ginseng extract, acai berry juice, sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), table salt, colours (riboflavins, anthocyanins) NRV: Nutrient Reference Value

Key facts: Nutrition Soft drink containing caffeine, B-vitamins, taurine and sweetener. Lemon Flavour. NRV: Nutrient Reference Value XS Power Drink Electric Lemon Blast Per 250 ml can Energy value 40 kJ / 10 kcal Niacin (vitamin B3) 48 mg (300% RDA) Pantothenic acid (vitamin B5) 15 mg (250% RDA) Vitamin B6 4.2 mg (300% RDA) Vitamin B12 7.5 µg (300% RDA) Caffeine 80 mg Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience. Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots. Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market. Ingredients: Electric Lemon Blast Water, carbon dioxide, lemon juice concentrate, acid (citric acid), glucuronolactone, taurine (0.2%), natural lemon flavour, caffeine, inositol, niacin (vitamin B3), pantothenic acid (vitamin B5), vitamin B6, vitamin B12, panax ginseng extract, acai berry juice, sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), table salt, color (riboflavins)  

Key facts: Nutrition Soft drink containing caffeine, B-vitamins, taurine and sweetener. Wild Berry Flavour. NRV: Nutrient Reference Value XS Power Drink Wild Berry Blast Per 250 ml can Energy value 20 kJ / 5 kcal Niacin (vitamin B3) 48 mg (300% RDA) Pantothenic acid (vitamin B5) 15 mg (250% RDA) Vitamin B6 4.2 mg (300% RDA) Vitamin B12 7.5 µg (300% RDA) Caffeine 80 mg Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience as they are currently used within: - NUTRILITE™ POSITRIM™ Protein-bars contain Maltitol and Acesulfam-K - NUTRILITE FIT H2O™ contains Sucralose Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots. Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market. Ingredients: Wild Berry Blast water, carbon dioxide, blueberry juice concentrate, glucuronolactone, taurine (0.2%), acid (citric acid), caffeine, inositol, nicotinamide (vitamin B3), calcium d-pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12), ginseng extract, acai berry concentrate, colour (anthocyanin), sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), natural flavourings.

Competition XS Power Drink versus competitors: Contents per 100ml/ Products Sugar in g Calories In kcal B-vitamins* NRV in % Sweetener XS Tropical Blast Electric Lemon Blast Wild Berry Blast 2 4 Niacin (B3) Pantothenic acid (B5) Vitamin B 6 Vitamin B 12 120% 100% Acesulfame K Sucralose Red Bull 11 45 Niacin (B3) 50% 33% 143% 80%   Red Bull Sugarfree 3 Aspartam Source: Manufacturers‘ information on UK products, survey 04.08.2012 * Niacin = vitamin B3, pantothenic acid = vitamin B5 A Word document with data of more competitors will be available separately. B-Vitamins: Niacin (vitamin B 3), pantothenic acid (vitamin B 5), vitamin B6 and B12 contribute to a normal energy-yielding metabolism and the reduction of tiredness. A varied and balanced diet and healthy lifestyle are of general importance XS Power Drink versus competitors: All flavours of XS with “zero sugar” and low calories Higher overall level of B-vitamins per 100 ml

Amway corporate site AMWAY CORPORATE SITE OFFERS YOU: Detailed product information Product order online XS Merchandising order via partner store Training videos available in the Business Skills section via Amway Academy.

XS HELPS YOU APPROACH THE YOUNG GENERATION Main channel of communication is Facebook supported by Youtube for event & lifestyle videos www.youtube.com/user/xspowerdrink www.facebook.com/XSEurope www.xspower.eu will be redirected to our homepage on Facebook http://facebook.com/XSEurope Facebook: invite your customers to experience the branded „XS Power Drink“ on facebook (only available in English). Features: you can become a fan, watch videos, buy XS via a Facebook link and also buy merchandising via a facebook link to the partner store. Youtube: all videos of events will be posted on youtube as well as on facebook Twitter: will not be used at the moment

PARTNER STORES: XS™ MERCHANDISE SUPPORT YOUR SALES EFFORTS: T-Shirts men and women Hoodies Cap Business cards Mini-flyer… You can buy merchandising via a facebook link to the partner store. Artwork always with „XS Power Drink“ (not Energy Drink due to legal regulations) Stickers: approx. 7 x 11 cm Cups: ca. 6 cm high, ø 6cm

Partner Stores: Event gear How to make you credible: Table Cover Retractable Banner You can buy merchandising via a facebook link to the partner store.

XS Power drink GET READY TO BLAST INTO HIGH GEAR WITH THE NEW XS POWER DRINK Great taste flavoured with a herbal blend of Chinese Ginseng and acai berry With ZERO sugar and very low calories Caffeine, taurine and effective level of B-vitamins, help you get through hectic days

ZERO SUGAR GREAT TEASTING FLAVOURS XS power drink ZERO SUGAR GREAT TEASTING FLAVOURS AND LOTS OF B - VITAMINS