event management communication inc. :: emsystem 1 POWERING EVENT BUSINESS

event management communication inc. :: emsystem 2  Online integrated exhibitor service kits  Online show guides, visitor services  Integration services for show management  Data interfaces for contractors, buildings  Software and business process consultancy EMC provides a neutral business platform for mutual profit What we do

event management communication inc. :: emsystem 3  First shows placed online in 2000  AEO Award for Innovation 2001  Second generation software released 2003  600+ shows use our system for exhibitor services  200,000+ exhibiting companies use it  Average 90% of exhibitors per show use it  Average 60% of exhibitors order paid services What we’ve achieved

event management communication inc. :: emsystem 4  Full service with flexibility & cost control  Trust relationships with partners  Customer service with single contact  Standardized business processes  Worldwide footprint and branding  Improved ROI with reduced overheads  Better intelligence for forward planning “It is crucial for the buildings, general service contractors and vendors to increase their help to organizers in bringing events to the market, by offering comprehensive but flexible support in addition to basic infrastructure, and by contributing to the organizer’s strategic development.” UFI Focus Meeting (Exhibitor Services), Eric Preat, Artexis Group, Belgium What do people want now?

event management communication inc. :: emsystem 5  Provide more strategic relationships between participants  Utilizing the internet as a vehicle for business  By reducing operations to an integrated function  By meeting the increasing expectations of exhibitors  By increased demand by all for intelligence How will this affect your business?

event management communication inc. :: emsystem 6 Introducing emsystem

event management communication inc. :: emsystem 7 Our response: emsystem  Standardized Cheaper to implement & manage, consistent presentation  Collaborative Common, central base of information – real-time, 24/7  International Establishes standards of customer service worldwide  Simple to use Easy training, more emphasis on data intelligence  Communication More transparency, enhanced customer relationships  Integrated Improves control and security of data – front to back  Adaptable Supports different and changing business models

event management communication inc. :: emsystem 8  Leading international venues Amsterdam RAI, Georgia World Congress Center (USA)  National & international event organizers Reed, UKIP, CMP Media, T&F Informa, PennWell, Microsoft  General service contractors Shepard Exhibition Services (USA)  Specialist industry service providers Projection Presentation Technology (USA)  National & international trade associations PPMA (UK), American Academy of Pediatrics (USA) Who uses emsystem

9 event management communication inc. :: emsystem 9 Demographics Typical post-show report from emsystem  91.1% of exhibitors logged onto emsystem  Exhibitors revisited the site an average of 14 times  77.1% of exhibitors used the system to order paid services  Each exhibitor spent an average of € 1,221.10

10 event management communication inc. :: emsystem 10 emsystem relationships

11 event management communication inc. :: emsystem 11 Screenshots Typical welcome page on emsystem  Exhibitors arrive at show manual either directly or from show site after login  Navigation via the configurable menu on the left hand side  General information and service ordering pages are available  Create advertising revenue opportunities

12 event management communication inc. :: emsystem 12  Click on the services checklist to order paid services and submit forms  Due deadline dates are clearly shown  Services already ordered are clearly indicated for review  Click on a service to progress to an order form Screenshots Typical checklist page on emsystem

13 event management communication inc. :: emsystem 13 Screenshots Typical service order page on emsystem  Product shots and text descriptions provide a clear indication of what’s on offer  Click on the text description to place an order  Previously ordered services are clearly displayed  Specific advertising revenue opportunities

14 event management communication inc. :: emsystem 14 Screenshots Typical product order page on emsystem  Product shots and detailed text description provide confirmation of what’s on offer  All pricing information is clearly indicated  Booth details are automatically posted  Quantity, special requirements and other field types are available

15 event management communication inc. :: emsystem 15 emsystem cashflow models EXHIBITORS SHOW MANAGEMENT GENERAL CONTRACTOR BUILDING INDEPENDENT VENDORS Exhibitor pays direct Exhibitor pays Show Management Exhibitor pays General Contractor Exhibitor pays Building

event management communication inc. :: emsystem 16 Why you should use emsystem  Neutral, global platform for exhibitor services  Increased levels of online ordering – up to 90%  Reduced costs of exhibitor service maintenance  Multiple, flexible operational models  Improved flow and speed of order processing  Single source for exhibitor services  Enhanced offering to show management  Compatibility with buildings, contractors, organizers

event management communication inc. :: emsystem 17 Event Management Communication Inc. Leigh House, Weald Road Brentwood, Essex CM14 4SX United Kingdom  +44 (0)   Copyright © 2005 Event Management Communication Ltd. All rights reserved. Event Management Communication, Inc Riverwood Center 3350 Riverwood Parkway, Ste 1900 Atlanta, GA 30339, USA Tel Fax EM Communications Pte Ltd 71 Bukit Batok Crescent, #05-09 Prestige Centre Singapore Tel Fax