INFORMATION ARCHITECTURE 630 A Study of National Geographic.com And the benefit of Visual search engines.

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Presentation transcript:

INFORMATION ARCHITECTURE 630 A Study of National Geographic.com And the benefit of Visual search engines

I N ADDITION TO THE MAIN INTERNAL S EARCH E NGINE, THE S TORE AND A DVENTURE H UBS, HAVE THEIR OWN AS WELL.

Search Problems! 999 results? Search uses titles and content, not meta-data Non-descript Headers Repeat Links Advanced Search?

999 Results? Programming Error? Recall 100% Precision… maybe 10%!

Meta Data Uses title and Content… NOT Meta description or Keywords. Irish Wool Military Cardigan - National Geographic Store

B ETTER : B EST : R EPEAT L INKS, N ON - DESCRIPT H EADERS AND D ESCRIPTIONS :

N OT HELPING....

A P ICTURE IS W ORTH A T HOUSAND W ORDS … Use a Visual Search Engines!

Smartphone Users are Already There!

A 3-D I MMERSIVE I MAGE S EARCH

A S IMPLE V ISUAL S EARCH E NGINE :

M ATCHED TO C REATE A MORE ADVANCED SEMI - IMMERSIVE VISUAL SEARCH.

U SING T OUCH G RAPH T ECHNOLOGY A C USTOM D ESIGNED “M ICRO -G ENRE ” B ROWSER FOR I NITIATIVE M EDIA

T HE BEST OPTION FOR N ATIONAL G EOGRAPHIC :

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