2014 License to Steal Conference.  Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as:  Fun/Fun Loving  Adventurous/Risk.

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Presentation transcript:

2014 License to Steal Conference

 Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as:  Fun/Fun Loving  Adventurous/Risk Taker/Experimental  Interesting/Diverse/Wildly Varying  Funky/Offbeat/Eclectic

 Consumer response has been overwhelmingly positive. Measured anecdotally and by the rapid t-shirt sales  A few winery owners feel the campaign is disrespectful and doesn’t give proper credibility to the Illinois wine industry