Delivering solutions through creative on the ground partnerships and pioneering policy design.

A joint initiative of the University of New Hampshire and Clean Air-Cool Planet We already receive too much information

A joint initiative of the University of New Hampshire and Clean Air-Cool Planet Strategies to overcome these barriers  Communication  Commitments  Prompts  Norms  Incentives  Build Community (Make it Fun!)

People act when 1.They are aware of an issue 2.They feel it affects them personally 3.They can do something about it

A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS 1.Institutional mission statement & goals 2.Public relations goals stemming from the above

Behavior / Demand FinancingWorkforce Reducing use of fossil fuels

A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS 3.Publics (internal, external) by priority 4.Opinion Leaders in each public 5.Desired behaviors (objectives): things they can do, things we hope they will not do. Specific. Measurable. Achievable. 6.Research: what do we know, what do we need to know

A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS 7.Barriers: structural difficulties that need to be overcome 8.Strategies, theories, tactics relevant to planning activities to reach & build positive relationships with each public 9.Budget: manpower, mind power, machinery, money 10.Evaluation: how will we know we achieved objectives?

Thank you! Roger Stephenson, APR