Increasing Consumption & Loyalty

N I C O L E W O N G AGENCY AMBASSADOR DIAMOND AGENT 250K FIGURE EARNER

UNDERSTAND THE PURPOSE OF OUR CUSTOMER PROGRAM: Our mission is to deliver a world-class customer experience: Provide the best products for the customer through best program for the customer. What is right for the customer is what is best for you….

NEW RETAIL CUSTOMER Customer Benefits: No Minimums No Ordering Schedule Now part of Customer Loyalty Program… $1 = 1 Reward Point Birthday Gifts $10 Product Credit for every new Customer that purchase $49.99 or more Building Benefits: No Minimum TPV for payout Highest Payout percentage in comp plan High ROI “Belief Check” for new Agents

WHO SHOULD SHOP AS A RETAIL CUSTOMER? Customers who just want to start with a COUPLE products Customers who do not want MINIMUMS Customers who do not want to be on an auto-ship

LET CUSTOMERS BE COMFORTABLE What is best for the customer is best for YOU It’s not important what they decide … but that they make a decision … and feel good about it! You are a FOR-PROFIT Business, don’t shortchange yourself. Believe in the value of your products and transfer that belief to your customer

NEW VIP CUSTOMER Customer Benefits: Flexible, Personal Schedule More Cost Effective More Convenient $1 = 2 Reward Points “Just Because” Gifts $10 Product Credit for every new Customer that purchase $49.99 or more Building Benefits: Accrue Compounding Residuals Leveraged Revenue: Profit Sharing (PC Pool) No overhead: Eliminate out-of- pocket costs (E4 credit) Bonus Buy: 30% on total Net Bonus Buy order

WHO SHOULD SHOP AS A VIP A LA CARTE CUSTOMER? Customers who want SEVERAL products Customers willing to make a minimum purchase to receive additional savings Customers who DO NOT wish to be on an auto-replenishment program

WHO SHOULD SHOP AS A VIP BUNDLE & SAVE CUSTOMER? Customers who CONSISTENTLY want multiple products Customers who want use SEACRET for their REGULAR skin care regimen Customers who want the convenience and cost-effective ADVANTAGE of an auto- replenishment program

PRESENT A PROGRAM- NOT PRODUCTS A.Promote a proper DAILY & WEEKLY skin care ROUTINE for their skin type (regimen = results) B.Emphasize & highlight benefits of the regimen steps vs. explaining features of individual products.... A. Cleanse: remove impurities, toxins to prevent premature aging B. Exfoliate: remove dead skin to unclog pores that lead to blemishes & prevent fine lines C. Hydrate: renew and protect D. Nourish: repair, restore C.Use the Skin Care Questionnaire & Wish List…

HOW TO ENROLL CUSTOMERS Master your approach to maximize your results: Everything is in how you PRESENT the PROGRAM! We have 3 STATUS tiers of benefits in our customer loyalty program … not 3 PRICE tiers to our products! It is our job to protect both the INTEGRITY of our company customer program and the profitability and longevity of our personal business. When you abuse the program, you abuse your PAYCHECK

The benefit of shopping with SEACRET is that as customers continue to shop with us, they will advance their customer loyalty status and earn more rewards. “When you earn 500 points, you get promoted to VIP. When you earn 2,000 points, you get promoted to Elite.” As an “introductory offer”, you can bypass the 500 points and START off at the VIP level to experience a trial of the full benefits of our customer loyalty program by either shopping a la cart at a minimum of $99 or setting up a Replenishment Bundle

5 R’s of your paycheck: REGIMEN- RESULTS- RETENTION- RESIDUAL- REFERRALS Regimens = Results: A Complete, healthy skin care routine is the best way to get the MOST results. Results = Retention: The more results people see from a regimen, the more they will associate those results with following a program… which increases volume. Retention = Residuals: Once people get in the HABIT of sticking with the program - it leads to logical, predictable, product consumption. FOCUS ON REGIMEN

REGIMEN BUNDLES Bundles promote & provide a regular skincare routine, encouraging and increasing overall product usage and therefore, volume! Bundles for each skin-type are pre-set with the most consumable DAILY products for consistent, calculated consumption calendar: Cleanser, Toner, & Moisturizer will last 1-3 MONTHS (logically auto-replenish every 30,60,90 days) Avoid EXCESS product Eliminate unwanted REPEATED orders

PROGRAMMED CONSUMPTION 1 st Month: Basic DAILY Products (Regimen Bundle) + Weekly Products (Bonus Buy) 2 nd Month: SERUMS and Eye Products 3 rd Month: Body or HAIR Products REPEAT!

BE SYSTEM DRIVEN: USE THE TOOLS 1.Agent’s don’t need to be skincare or product expert 2.New Wish List doubles as a CHEAT SHEET & SALES AID to help properly demo, close and sell regimens and Bonus Buy 3.Customers can clearly see an OUTLINE of the right skin care regimen for them and how often they should use them (Daily or Weekly) Work from the Skin Care Questionnaire:

SKIN QUESTIONNAIRE Highlights the guest’s skin concerns, priorities, and issues Identifies their skin type Determines whether they should use Foundational or Age-Defying Line Decides EXACTLY which products they should use and what REGIMEN to follow in the WOW Party.

WISH LIST Cheat sheet for Agent and Customer: Shows which product to use in which order of a facial regimen as PRESENTED in the party Gives a visual break down of the product into a DAILY & WEEKLY schedule so they see how to continue to use the regimen regularly Allows the guest to keep TRACK of where they are in the presentation & what products they like or want Doubles as a sales aid for Agents: Previews the Bundle already customized for their skin type and recommends the best BONUS BUY options