From Ancient Greeks to Modern Geeks: The Art of Storytelling Mary Smaragdis August 17, 2011.

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Presentation transcript:

From Ancient Greeks to Modern Geeks: The Art of Storytelling Mary Smaragdis August 17, 2011

Craft the Story Memorable, Engaging, Actionable The Challenge The Action The Result

The Art of Good Storytelling Be Clear Be Concise Set Context

Personify the Story Elevating Profiles of the Teams Every Successful Rollout… … has a good story … has a good team

Drive Adoption Putting Existing Channels to Work

Create Ripples Building Communities in Social Spaces Engage stakeholders as they… … express identity … establish affinity … create community

Create Ripples Personify the Story Drive Adoption Craft the Story

Thank You! Mary Smaragdis

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