Mobile Commerce Group 13 Jeannette Aleman David Crews Melvin Hibbler Connor Swartout

 What is Mobile Commerce?  Facts & Stats  Video – The Impact of Mobile Commerce  Mobile Commerce Growth  Pros & Cons  Mobile Commerce Trends  Mobile Payments  Privacy Concerns  Mobile Commerce around the world

What is Mobile Commerce?  The use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online  Began in 1997 in Helsinki, Finland  Coca-Cola vending machines  Payment from cell phone text message  “Coined” in 1997 by Kevin Duffey  Considered “Next-Generation E- Commerce”

Fun Facts and Stats

 1.2B People accessing internet from mobile  Online shoppers  51% research online and purchase in store  44% research online and purchase online  Black Friday 2012  ¼ all online shopping done on mobile and tablet  Amazon 2009  Customers ordered more than $1B using mobile  Bank of America in 2015  Predicts $67.1B in purchases will be made from mobile devices by European and US shoppers

The Impact of Mobile Commerce

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Why the drastic increase?  Reasons M-Commerce has grown over the last couple of years?  Increase in Smartphones  Convenience  Affordable  Mobile Payments

Disadvantages  Ads  Think Apps, Not Ads  Can be expensive  Hard to see details in small screens  Slow speed at times  Security not always protected

Mobile Trends  Personalization  High value & appropriate offers are needed to engage customer.  Geotargeting  Relevant offers based on location are crucial.  Social Network Channel Integration  Presence on social media is necessary for success.

Mobile Trends Cont.  Narrow Casting Content  Targeting content & messages to a specific audience.  Rich Media Messaging (RMM)  Videos & interactive content are offered to customers that are optimized for their specific smartphone.  Gamification of Mobile Ads  Users are able to score points or compete with friends.

Mobile Payments  Apple Pay  Softcard  Google Wallet  Starbucks Mobile Card

Information Privacy Concerns 4 Different Dimensions  Data Collection  Concerns over excessive data being collected.  Unauthorized access  Concerns over data being accessed by unauthorized people.  Unauthorized secondary use  Concerns over personal information accessed for unintended use.  Data accuracy  Concerns about data being protected against accidental errors.

Outside the U.S.  Latin America leads the way  India with huge increases  China on the rise  Europe is on board

Latin America  28.5 Billion by 2015  new users projected in 2016  Brazil and Mexico Leaders  Fear of crime has helped

India Mobile Commerce  Enhanced 3G penetration has helped  70% of people have smart phones  165 million mobile internet users  increase

China & Europe  In 2014, 165% mobile purchases vs. 35.7% computer mapped increase  50% Between 24 and 30  Purchases made are 67 seconds faster than PC purchases in Europe(Germany, France, Italy)

Social Media & Mobile Commerce  Facebook and Twitter have increased M- Commerce by 46% since 2013  Payments triggered through Facebook logins coming soon  May trump PayPal soon

Conclusion  Mobile Commerce has changed the way the world works with the advancement in phones, banking, and social media. It’s an aspect of daily life for now and for future years.

References  Davis, Michael A. "The Mobile Payment Frontier." InformationWeek.1328 (2012): 27,28, ProQuest. Web. 14 Apr  Earley, Seth. “Mobile Commerce: A Broader Perspective.” ITProfessional. 17 February 2015  "Facebook Wants To Power M-Commerce For Others." Marketing Land. N.p., 15 Aug Web. 6 Apr streamline-mobile-commerce streamline-mobile-commerce  Gerstner, Lisa. “A Smart Way To Pay?.” Kiplinger’s Personal Finance 69.1 (2015): Academic Search Complete. Web. 7 Apr  Hoeppner, Braden. "50 Must-Know Mobile Commerce Statistics and Facts." 50 Must-Know Mobile Commerce Statistics and Facts. Mobify, 4 June Web. 15 Apr  "How M-commerce Is Courting Latin America." Mashable. N.p., n.d. Web. 07 Apr america-mobile-trends/ america-mobile-trends/

References Cont.  Miller, Steven. "Definition of Mobile Commerce." EHow. Demand Media, 12 Mar Web. 15 Apr  Mobile Commerce Definition | Investopedia. (2011, May 14). Retrieved April 14, 2015, from commerce.asphttp:// commerce.asp  "Mobile Commerce Trends by Country in 2013." MarketingProfs. N.p., n.d. Web. 3 Apr commerce-trends-by-country commerce-trends-by-country  "Stripe Exec: Soon, E-commerce Will Move to Facebook, Too - CNET." CNET. N.p., n.d. Web. 3 Apr exec-soon-e-commerce-will-move-to-facebook-too/ exec-soon-e-commerce-will-move-to-facebook-too/  Sunil, G. (n.d.). For Mobile Devices, Think Apps, Not Ads. Retrieved April 5, 2015, from  Zhang, Ruidong, Jim Q. Chen, and Ca Jaejung Lee. "MOBILE COMMERCE AND CONSUMER PRIVACY CONCERNS." The Journal of Computer Information Systems 53.4 (2013): ProQuest. Web. 14 Apr