SMEs Division National IP Action Plan for Entrepreneurs and SMEs March 2008 Small and Medium-Sized Enterprises Division World Intellectual Property Organization

SMEs Division 2 Intangible Assets 20% Tangible Assets 80% Tangible Assets 20% Intangible Assets 80% Knowledge Economy Intangible Assets 20%

SMEs Division 3 Knowledge Economy

SMEs Division 4 Intangible Assets and IP Innovative products/processes Cultural, artistic and literary works Creative designs Distinctive signs Microchips Goods of a given quality due to its geographical origin Confidential business information Patents or utility models Copyright and related designs Industrial design rights Trademark, Collective mark Layout-designs or topographies of integrated circuits. Geographical indications Trade secrets

SMEs Division 5 New Business Models Emerge Then… One Integrated Company Now… Many Distributed Companies Product Development Cycle Product Development Tool Companies Testing Services CRO’sCRM’s

SMEs Division 6 New Regional Model Emerge Then… Manufacturing Research Development Trials/Testing Services Self-contained regional clusters Region A Region E Region B Region F Region D Region C Region G Now… Specialized, networked regions

SMEs Division 7 New Conditions for Innovation Spin-offs and small start-up entrepreneurs increasingly depend on large firms: –as suppliers or customers –for venture finance –for knowledge (production, markets and R&D) –and for opening new markets.

SMEs Division 8 New Conditions for Innovation Large firms increasingly depend on small start-ups –for NPD, –as suppliers of new knowledge (which they cannot develop themselves), –or organizational renewal, for experimentation with busienss models, –for opening new markets, etc

SMEs Division 9 New developments in innovation raises new issues and problems Speed and potential value of scientific progress leads to emphasis on solid and well-designed portfolios of research projects Universites as active drivers of innovation: Academic entrepreneurship and the entrepreneurial university University-industry partnerships Increased search for radical innovation and top-line growth.

SMEs Division 10 The Key Objectives of a National IP Action Plan To build the capacity of SME Development Institutions and SME Finance institutions to enhance the competitiveness of SMEs by using the tools of IP system To facilitate SMEs to take part in public funded R&D programs and to promote R&D activities that respond to the needs of SMEs To encourage private sector investment by using the tools of IPRs for protection of innovation and creativity To enhance the development of national and international branding strategies of SMEs To improve access to value-added patent information services

SMEs Division 11 Developing an National Strategy on IP for Internationally Competitive SMEs Identification and evaluation of gaps in the Current IPR Services for SMEs Resource mobilization and project planning Creating products and activities to fill the gaps for creating internationally competitive SMEs “Training the Teachers/Trainers” in SME Development Institutions, SME Finance Institutions, SME Consultants in the private sector, IP Strategy consulting firms, etc Monitoring and ongoing support (expert missions; on- line support) Evaluation phase; indicators of success ; benchmarking Follow-up project

SMEs Division 12 Elements of the National System of Innovation Identify key industry and business sectors Identify key universities, research institutes and other institutional SME stakeholders Strategic coordination and cooperation Role of IP Office Role of SME Development Institutions, SME Training Institutions, SME Financing Institutions, etc WIPO and other international partners

SMEs Division 13 Suggested Strategy on IPRs for SMEs Identify the needs of SMEs –Key barriers, issues, challenges and opportunities Translate/Adapt Content/Publications: Build the foundation –Awareness and capacity-building materials on IPRs for SMEs based on “IP for Business” Series, “IP PANORAMA”, etc –Develop course and training/teaching materials Undertake business-oriented IP education and training Collecting case studies of successful use of IPRs by national SMEs Prioritize delivery of IPR services to future growth players Continuous benchmarking and feedback

SMEs Division 14 Project Administration The setting up of a national steering committee –Representatives of government, the private sector and civil society –Project management team –Network of contact points of various stakeholders –Teaching and training on IP for business Procedures for monitoring progress and performance Communication Strategy to approach the business community, other partners, the donors, and the public Procedures for risk management Budget and Financial arrangement

SMEs Division 15 National Capacity Building Program on IPRs for SMEs Three Years Program; steering committee meeting every six months; quarterly review reports Phase I : Needs Analysis and Detailed Project Plan Phase II : Building Foundation and Pilot Project Phase III : Training the Trainers Workshops at national level, and IP Audit of successful SMEs Phase IV: Review and evaluation of the Project Annual Rolling Work Plan

SMEs Division 16 Key Project Deliverables Project Inception Report Questionnaire and Needs Analysis Report Awareness, teaching and training materials Website and IPR help desk for SMEs Periodic Review and Evaluation Report –Define indicators for the review and evaluation –Use for Budget and Resource Allocation Final Report and Audit Report

SMEs Division 17 Recommendation for National IP Action Plan Holistic Approach - Business and IP –Patent, Marks, Trade Secrets, Copyrights,, R&D, Spin-offs, etc. –IP Office, SMEs Development Agency, Chamber of Commerce, other SME Stake Holders Periodic IP Report –Strategic IP Plan, National IP Audit