25 years of PPM leadership 100% implementation success rate Customer Experiences HELPING ORGANIZATIONS DRIVE EXCELLENCE Partner of the Year in PPM More ROI from Project Server with UMT Comprehensive software & process expertise

Customer Experiences HELPING ORGANIZATIONS INNOVATE Partner of the Year in PPM More ROI from Project Server with UMT Cool Vendor Program & Portfolio Management for PPM for IT Integrated IT Portfolio Analysis Visionary

Project Intro to Nielsen EPM Timeline Implementation Phases Lessons Learned Next Steps in the Journey Agenda

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 7 We are the world’s leading provider of global marketing information, consumer insights, business media products, and services. To provide clients with the most complete understanding of consumers and markets worldwide. Our Mission Copyright ©2013 The Nielsen Company. Confidential and proprietary.

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 8 NIELSEN’S CORE BUSINESS WE MEASURE WE HELP EXAMPLES & audio WHAT CONSUMERS BUY Retail sale measurement of consumer goods in stores Consumer Pkg Goods/Retailer clients Enhance sales and marketing Optimize pricing and promotion Monitor distribution and inventory WHAT CONSUMERS WATCH Measurement of content, advertising, and activity across TV, online, mobile Media/Telecom/Tech clients Price advertising inventory Maximize value of content Plan, optimize, measure ad spending

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 9 Collect activity from 500,000+ consumers daily around the world Track and code 30,000 new ad images daily Track and analyze Consumer Generated Media on 100+ MILLION sites UNDERSTAND VIEWER BEHAVIOR Audience Measurement TV 29 countries ONLINE 46 countries MOBILE 10 countries Measures ALL IN-HOME DEVICES Measures 290+ MILLION panels from global TV households Mobile surveys from 500,000+ consumers

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 10 UNDERSTAND SHOPPER BEHAVIOR Consumer Panels - HH who continually provide info about all their purchases using in-home scanners Largest static sample in U.S. 100,000+ U.S. HOUSEHOLDS 51 local U.S. markets 170+ Retail Trading Areas Rural and urban sample NATIONAL, REGIONAL AND MARKET LEVEL Males Unacculturated Hispanics Retention of African Americans KEY DEMOGRAPHIC REPRESENTATION

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 11 UNDERSTAND RETAIL SPENDING Retail Measurement Visit 1 MILLION stores each month Audit 50 MILLION items in 300,000 stores per month Assign and maintain 30 attributes for 30 MILLION retail items Conduct 20 MILLION surveys per year Collect Loyalty card purchase data from 60+ MILLION shoppers Process 2 BILLION electronic records a week from >200,000 retail outlets NIELSEN CLASSIFIES & TRACKS THE RETAIL UNIVERSE IN 100+ COUNTRIES

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 12 INTRODUCING NIELSEN TOPTEN OUR FIRST B2C APPLICATION A free app that allows users to discover and follow popular products and content that they love Comprehensive Timely Personalized Unbiased

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 13 OPENSIMPLE INTEGRATED Share ideas and learn from each other Streamline and improve processes Work as a team without boundaries NIELSEN VALUES OPENSIMPLEINTEGRATED EPM Supports All Nielsen Values

Plan Pilot Enterprise PMO Project Server 2007 (NA) Project Server 2007 (Global) Portfolio Server 2007 Metrics / Compliance PS 2010 upgrade planning (combine 2 tools to 1) Data Archival process PS 2010 upgrade Desktop readiness Project Server 2013 proof of concept Operations evaluation Project Management Competency One Delivery Process for Nielsen Financial / Capacity Controls One Tool to Manage Portfolio & Projects PMO Deploy RefineUpgrade Integrate New Ownership & Values, Global Business Svcs (GBS) initiated Project

Pilot Objectives Process and Design Training and Deployment Support and Adoption Prior to Enterprise focus, EPM “Pilot” implemented (600 users, two areas of GBS) – Issues due to: – No focus on process – Little EPM knowledge – Inappropriate architecture, no end date or support plan Successes from Pilot: – Engaged Microsoft & UMT to resolve issues – Lessons learned for full implementation DoDon’t Define enterprise processesImplement without architecture plan Acquire the right talent for successImplement DB on virtual servers Engage usersImplement without a recognized EPM Partner

Project Pilot Objectives Process and Design Training and Deployment Support and Adoption To define, build, & implement an Enterprise solution to: – Effectively manage our Nielsen portfolio – Execute successfully on new projects – Communicate / measure consistently Quality Improved visibility into programs / projects / sub- projects Accurate, controlled project financials Consistent issue, risk management (improved Say:Do ) Efficiency / Consistency One tool to plan, schedule, manage, report Consistent resource management & capacity planning Improved reporting capabilities (Portfolio, Project status) Tool Consolidation 30 tools consolidated to 1 tool One project repository, easier audit accessibility

Large SiteMedium SiteSmall Site LocationsMetrics Countries 36 Locations 73 TechnologiesMetrics Applications1,200 Platforms138 People (Users)4,400 Project

Pilot Objectives Process and Design Training and Deployment Support and Adoption Project Server 2010 Project Server 2007 Portfolio Server 2007 Portfolio Server Portfolio Management Strategic Workflows Enhancement Workflows Financial Management Validation and Approva Promotion to Project Reporting Project Server Project Initiation Project Execution Resource Management Collaboration Time Tracking Financial Management Reporting

Project Pilot Objectives Process and Design Training & Deployment Support and Adoption Focus training on PMs for project success – Project Mgt basics – Process and tools – Knowledge validation (after training) Plan Deployment early – Enlist leader support – HOW? By Region, By Business Unit, All? – WHO? Order matters – WHEN? Align with business calendars Enlist Business Unit “Deployment Coordinators” – Which projects and resources? – Share & Support – timeline, learnings, issues PM training is mandatory & must be completed before EPM license is issued!!

Project Pilot Objectives Process and Design Training and Deployment Support & Adoption Post Go Live Support / Adoption – Supported PMs (daily meetings, “lunch & learn”, open conference line at set times) – Quick Reference Guides / Cards – SharePoint Support site Create metrics to improve data quality / compliance – Project Management – Resource Management – Time and Financial Management M etrics reviewed bi-monthly with management & monitored by governance leads within business units

Take time to define processes & gain alignment on definitions / processes i.e., time tracking, software capitalization Engage and seek support i.e., Deployment Coordinators, SME’s (and especially) leaders for solution and share information often with them Ensure leadership supports EPM time commitment Refine deployment plan after 1st group deploys Create project schedule templates & train / review for compliance Consider all environments needed to deploy / support installation (Dev, QA, Training, Prod Support) Conduct an architectural review with Microsoft / UMT prior to hardware purchase Project

Take time to define processes & gain alignment on definitions / processes i.e., time tracking, software capitalization Engage & seek support through Deployment Coordinators, SME’s (and especially) leaders; share information often Ensure leadership supports EPM time commitment Refine deployment plan after 1st group deploys Create project schedule templates & train / review for compliance Consider all environments needed to deploy / support installation (Dev, QA, Training, Prod Support) Conduct an architectural review with Microsoft / UMT prior to hardware purchase Project

Take time to define processes & gain alignment on definitions / processes i.e., time tracking, software capitalization Engage and seek support i.e., Deployment Coordinators, SME’s (and especially) leaders for solution and share information often with them Ensure leadership supports EPM time commitment Define training requirements, schedule early, enforce! Refine deployment plan after 1st group deploys Create project schedule templates / review compliance Consider all environments needed to deploy / support installation (Dev, QA, Training, Prod Support) Conduct an architectural review with Microsoft / Partner prior to hardware purchase Project

Take time to define processes & gain alignment on definitions / processes i.e., time tracking, software capitalization Engage and seek support i.e., Deployment Coordinators, SME’s (and especially) leaders for solution and share information often with them Ensure leadership supports EPM time commitment Define training requirements, schedule early, enforce! Refine deployment plan after 1st group deploys Create project schedule templates / review compliance Consider all environments needed to deploy / support installation (Dev, QA, Training, Prod Support) Conduct an architectural review with Microsoft / Partner prior to hardware purchase Project

HR / LegalLanguage Training FinancialTechnology Restrictions on hours worked in some countries European Works Council Privacy Deploy language packs? (Nielsen decided no) English required in schedules, issues / risks Training content difficult for some Enlist SME expertise for Q&A support during training North American policies may not be used globally SAP deployment may be limited NA financial reps coordinated globally Think about network bandwidth if central architecture PC Status (IE versions, tech specs) Project

Central Repository of Projects & Resources (FTE, Consultant) Process for consistently managing project financials Reporting on: Say:Do (Delivery, Quality) Portfolio Scorecards Project Status Vendor Invoice Validation & Accrual based on EPM timesheet data Business Capabilities Time Project

35 Business Units and over 30 Project & Time Management tools merged into one: EPM 4400 users including 400 Project Managers using EPM Consistent portfolio reporting 95% Timesheet compliance One project financial process: SOX compliant Governance Financial acumen Risk mgt Schedule mgt Change mgt 99% Say:Do Project

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