Chapter 37 identifying career opportunities Section 37.1 Define Goals Careers in Marketing

CONNECT What do you already know about careers in marketing? Section 37.2 CONNECT What do you already know about careers in marketing?

Careers in Marketing Section 37.2 Explain the importance of marketing careers to the U.S. economy.

Careers in Marketing Section 37.2 When considering a marketing career, learn about the requirements, opportunities, rewards, and trends. The more information you have, the easier it will be to make a career.

Careers in Marketing Section 37.2 occupational area

Questions About a Marketing Career Careers in Marketing Section 37.2 Questions About a Marketing Career

Questions About a Marketing Career Careers in Marketing Section 37.2 Questions About a Marketing Career -

Careers in Marketing Choosing a Career Benefits of a Marketing Career Section 37.2 Choosing a Career Benefits of a Marketing Career Above-Average Income More Opportunities for Advancement Constant Feedback from Sales Figures Promotions Come Faster

Careers in Marketing Choosing a Career Employment Trends in Marketing Section 37.2 Choosing a Career Employment Trends in Marketing High Level of Employment High Competition for Managerial Positions Marketing Programs and Staff Are Expanding

Job Levels in Marketing Careers in Marketing Section 37.2 Job Levels in Marketing Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

Job Levels in Marketing Careers in Marketing Section 37.2 Job Levels in Marketing Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

Careers in Marketing Occupational Areas Occupational Areas Section 37.2 Occupational Areas Occupational Areas Advertising Product Management Customer Service Professional Sales E-Commerce Public Relations Entrepreneur Real Estate Fashion Merchandising Restaurant Management Financial Services Retail Management Food Marketing Sales Management Importing/Exporting Service Marketing International Marketing Sports Marketing Marketing Research Travel/Tourism/Hospitality Marketing Pharmaceutical/Medical Marketing occupational area A category of jobs that involve similar interests and skills.

Careers in Marketing 1. Name three benefits of a career in marketing. Section 37.2 Section 37.2 1. Name three benefits of a career in marketing. Benefits include varied and interesting work, good salary, room for advancement, and perks.

Careers in Marketing Section 37.2 Section 37.2 2. Identify and rank the ten major areas that you should consider when investigating careers. (Rank 1 as your highest priority and 10 your lowest priority). Accept any order, but rankings should include personal lifestyle goals, values, interests, skills, aptitudes, personality, environmental and relationship preferences, careers goals, and employment trends.

Careers in Marketing 3. List five resources for researching careers. Section 37.2 Section 37.2 3. List five resources for researching careers. Resources may include: persons working in a particular field, the , Department of Labor brochures, training courses and seminars, internships, and trade associations and Web sites.

Chapter 37 identifying career opportunities Section 37.1 Define Goals End of Chapter 37 identifying career opportunities Section 37.1 Define Goals Section 37.2 Careers in Marketing