Genelco Software Solutions © 2007 IBM Corporation “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 2Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Recognizing Imagination Insight Leadership

Genelco Software Solutions © 2007 IBM Corporation 3Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Celebrating the Successes of Five CLIENT Innovators

Genelco Software Solutions © 2007 IBM Corporation 4Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 5Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Award Winner – AGIA Business Challenge  Select qualified client prospects based on specific criteria eliminating manual selection process and shrinking time to offer “DRMS” Module Is Enhanced!  Defined marketing projects ahead of time with billing type, mode, modal period date ranges, project priorities and specific rules for promotion selections  Allowed for one promo code to support multiple upgrade scenarios  Offered real-time selection of the most appropriate offer for each insured being billed Innovation Outcome  Higher % of insureds are receiving offers to upgrade  Higher rate of return on the upgrade offers made to insureds  Renewal bills issued sooner due to elimination of review by Marketing  Database marketing personnel freed up to focus on acquisition marketing efforts  Reduced programmer time – less selection process issues.

Genelco Software Solutions © 2007 IBM Corporation 6Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Celebrating the Successes of Five CLIENT Innovators

Genelco Software Solutions © 2007 IBM Corporation 7Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 8Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Award Winner – Funeral Directors Life Insurance Company Business Challenge  Streamline premium payment processing to achieve a reduction in overhead E-Payment Is Introduced  Utilized various technologies such as handwriting recognition and imaging for remittance processing  Created electronic files and images of remittance items  Uploaded to Genelco Life+ and applied automatically Innovation Outcome  More accurate processing  Higher efficiency  Faster through-put  Substantially reduced overhead!

Genelco Software Solutions © 2007 IBM Corporation 9Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Celebrating the Successes of Five CLIENT Innovators

Genelco Software Solutions © 2007 IBM Corporation 10Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 11Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Award Winner – Allstate Workplace Division Business Challenge  Customer Call Center needed a faster and easier way to access claims data when handling claim related calls “ClaimBrain” Concept is Born!  Minimize number of Genelco Claims+ inquiry screens from 51 to 9 tabs  Optimize navigation & organize data  Do it fast, cost-effectively, and with minimum impact to the system Innovation Outcome  From concept to production implementation in 5 months  Utilizing LegaSuite® GUI from Seagull Software  Dramatically increased call handling productivity, decreased call handling times, and improved on-client satisfaction!

Genelco Software Solutions © 2007 IBM Corporation 12Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Celebrating the Successes of Five CLIENT Innovators

Genelco Software Solutions © 2007 IBM Corporation 13Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 14Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Award Winner – Sagicor Life Insurance Company Business Challenge  Implement a Business Process Management (BPM) solution to allow the company to become more efficient as it develops its New Business strategy Business Process Management (BPM) is Embraced!  Enabled the direct control & management of operational processes in near real time  Included business managers and process owners to better meet today’s business cycle time needs and enable more agility Innovation Outcome  Process work more quickly and with more accuracy  Distribute work electronically  Improve staff productivity and reduce staff increases  Automate processes and decisions!

Genelco Software Solutions © 2007 IBM Corporation 15Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards Celebrating the Successes of Five CLIENT Innovators

Genelco Software Solutions © 2007 IBM Corporation 16Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Awards

Genelco Software Solutions © 2007 IBM Corporation 17Innovation In Action Award Winnersl Driving Innovation Together “Innovations In Action” Award Winner – US HEALTH Group Business Challenge  Sales agents need a reliable and accurate way to electronically transmit insurance applications to the home office  Yet many productive agents are not technology savvy, and are resistant to technology based solutions E Pen Writes Business!  How about an automated solution for digitizing hand-written applications?  That utilizes a conventional looking pen that is really a sophisticated wireless device with upload capability directly to USHG’s policy issue system? Innovation Outcome  The E-Pen implementation at USHG meets the challenges!  Provides ease of use and accurate electronic integration to policy issue  Improves accuracy and greatly reduced time and expense for policy application; wide adoption of technology by sales agents.

Genelco Software Solutions © 2007 IBM Corporation 18Innovation In Action Award Winnersl Driving Innovation Together “Innovation In Action” Awards Congratulations to the winners!